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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Association Brain Food: 7.21.23

Reid All About it

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. The next edition will go live on Friday, August 4. Yeah, it sucks.

Atlanta 195
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2024 Association Outlook: Embrace the Change

Association Freak

Key Indicators and Drivers of Association Growth Associations experiencing growth share common traits: a compelling value proposition, an influx of new members, and the development of new benefits. This approach addresses member frustrations over being “nickel and dimed.”

Revenue 72
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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

KEY INDICATORS AND DRIVERS OF ASSOCIATION GROWTH Associations experiencing growth share common traits: a compelling value proposition, an influx of new members, and the development of new benefits. This approach addresses member frustrations over being “nickel and dimed.”

FAQ 72
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Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? MTI chose online community as a tool for digital transformation. Objection 1: Price.

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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. Online mentoring programs help attract new members from three key demographics in different ways. Millennials and gen z aren’t the only new members your association should target.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.