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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Let’s dive in.

Revenue 296
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Content 79
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. by Tony Rossell, Marketing General Inc.

Revenue 256
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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Content 52