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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

This year, the United Nations declared the International Women’s Day theme to be “DigitALL: Innovation and technology for gender equality.” The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. While women have made great strides in the U.S.

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Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256
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Association Brain Food: 1.12.24

Reid All About it

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. More info/register (ASAE Marketing Professionals Community). She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app.

LMS 266
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Association Brain Food: 9.1.23

Reid All About it

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363
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Tire Group Rolls Out New Name, Communications Strategy

Associations Now

As the national trade association for the companies that produce tires in the United States, the Rubber Manufacturers Association has changed its name to the U.S. The new name “more clearly states who we are and what we do,” said Anne Forristall Luke, USTMA’s president and CEO. Tire Manufacturers Association.

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Association Subculture: Disruptive Innovation Coming to Nonprofits

Association Subculture

Disruptive Innovation Coming to Nonprofits. You want innovation? Check out this article from Fast Company on how Howard Buffett plans to invest in the nonprofit community - but with a catch. She is determined to see associations continue to serve as a bulwark of adult education in the United States. community. (3).