Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. The process is complicated because asking a company to join may involve a significant financial commitment and require building a consensus among the firm's stakeholders. Marketing – It is inefficient for sales to call cold leads.

Recruiting 64

Recruiting Recruitment Cost Process 64

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Association Analytics

SEPTEMBER 27, 2023

However, the trick is to shift the conversation from the process to the outcomes. With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy.

Analysis 169

Analysis Revenue System Learning Management System 169

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

NXUnite

JANUARY 9, 2024

As a parent, teacher, or school administrator, you’re all too familiar with the challenges of school fundraising, including fatigue and burnout, disengaged students and parents, and a lack of communication. Prompt donor communications. Prompt donor communications. More convenient donation methods.

Software 130

Software Revenue Communications Examples 130

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You need to make sure you’re really providing and communicating benefits of being in your organization with your members. Make member benefits your main priority – and message.

Process 52

Process Strategy Tips Discount 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Operations Process. Salesforce Recruitment, Onboarding and Training. Maintenance of Communication and Collaboration Channels.

How To 362

How To Process Tools Team 362

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Put brown rice in a spare coffee grinder and process it until it resembles flour.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JANUARY 12, 2024

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. Member mobile app. Dirty data. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> More info/register. 1 CAE credit. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruiting 130

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Nimble AMS

MARCH 30, 2023

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Utilize process automation to reduce the burden of manual tasks and save staff time and effort.

Software 138

Software Member Experience Technology Certificate 138

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference. Board responsibilities. Gen Z and subscriptions. More info/register.

Iowa 256

Iowa millennials Texas Strategy 256

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Communicate.

Innovation 370

Innovation Communications Education Strategy 370

Associations Now

FEBRUARY 26, 2019

It’s one thing for a person to skip out on the interview process. But with a tight job market, both scenarios threaten to make your hiring situation a real mess. A slow hiring process that is stretched out over a long period of time creates more opportunities for a promising candidate to choose another option. Got burned?

Recruiting 76

Recruiting Recruitment How To Process 76

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Like marketing materials, your job postings should be interesting, engaging and tailored to fit your company’s style. Communicate your bigger purpose.

How To 190

How To millennials Process Recruiting 190

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. CAE credit. 1 CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

NXUnite

FEBRUARY 19, 2024

A robust analytics platform is necessary to facilitate these processes in a structured and HIPAA-compliant manner. Healthcare analytics involves all of these processes to generate the most value. A Mini Guide + Examples appeared first on NXUnite by Nexus Marketing. Data management. Data analysis.

Examples 130

Examples Analysis Software Library 130

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322