Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Quick hits Got opinions about panels? 1 CAE credit.

Newsletter 250

Newsletter Content Social Media Education 250

MemberClicks

NOVEMBER 9, 2023

Workshop feedback surveys are the best way to get objective, quantifiable feedback to create experiences that continue to draw members. We’ll cover everything you need to know to create a workshop feedback survey, analyze your data, and more. What should be included in a feedback survey for workshops? Use a text box.

Survey 52

Survey Examples Software Analysis 52

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235

Marketing Cost Case Study Communications 235

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

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Associations Now

JANUARY 8, 2019

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. With about almost 3.2 With about almost 3.2

Social Media 68

Social Media Los Angeles Survey Committee 68

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

MemberClicks

APRIL 25, 2023

That’s where an event feedback survey come in. With an event feedback survey, organizations can get input from previous attendees to help assess an event’s strengths and weaknesses and improve future ones. But how can you design a survey that effectively gets to the heart of what your attendees are really thinking?

Survey 52

Survey Software Membership Management Social Media 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 272

Maryland LMS Revenue Strategy 272

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

How To 130

How To Discount Social Media Software 130

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another.

Communications 62

Communications Social Media Newsletter Survey 62

Higher Logic

APRIL 20, 2017

It’s an obstacle many community professionals struggle with - especially since the internet is more vast than ever, making it harder to grab anyone’s attention. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. Influencers in Your Community.

Marketing 159

Marketing Cleveland Content Social Media 159

NXUnite

MARCH 4, 2024

A cohesive theme for a school fundraiser can be a powerful tool in uniting students, parents, teachers, and the wider community towards a common goal, generating excitement and participation across the board. You can provide extra credit to the students who assist in your marketing endeavors. Consider timing when planning your events.

Tips 130

Tips Class Survey Marketing 130

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. The 2016 study found that the No.

Communications 60

Communications Social Media Survey Strategy 60

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Polls and surveys are a great way to check in with your members and gather feedback about the member experience. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Host: National Institute for Social Media.

Video 285

Video Washington Social Media DC 285

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships. They can enlighten you about problems with communications. What are your goals and plans for growth?

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships. They can enlighten you about problems with communications. What are your goals and plans for growth?

How To 52

How To Social Media Discount System 52

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Wild Apricot

JANUARY 17, 2011

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report.

Communications 150

Communications Report America Survey 150

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Just two percent of people surveyed think their association is overstaffed. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

Discount 52

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Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

MemberClicks

APRIL 29, 2024

If you were to survey those who attended the party, the ones who were active and participated would likely say they had a more enjoyable experience. The result is often post-event surveys that shine! This can be done through your website, text messages, social media, on-site video screens, and message boards, and announcements.

Software 52

Software Social Media Survey Technology 52