Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: ASAE Consultant Members.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Eric Lanke

JANUARY 30, 2012

Member Engagement. The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly.

Innovation 100

Innovation Newsletter Leadership Proposal 100

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

GrowthZone

JULY 26, 2018

Download “Why Member Engagement No Longer Means Face-to-Face. It includes permission to continue to communicate with them (how they prefer to be contacted). A lead magnet is a valuable freebie that you are willing to exchange for an email address and permission to communicate with the downloader.

Social Media 74

Social Media Proposal Content Marketing 74

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. That seems pretty straightforward, but what does it look like in practice?

Team 68

Team Recruiting Recruitment America 68

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options.

System 40

System Software Tools Association Management 40

Reid All About it

DECEMBER 2, 2022

The weekly list of free educational events and resources for the association community…. New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement.

Tips 41

Tips Video Content Marketing 41

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. The trick is to start with a big content resource, she says—an in-depth article, white paper, e-book, etc.—and

Communications 40

Communications DC Conference Washington 40

Associations Now

JUNE 22, 2015

A new way of thinking could entirely reverse your association’s perspective on the relationships fueling member engagement. Go back into your memory and recall a time you were truly, actively engaged with something—a work project, a hobby, whatever it may be. Plus: How well do you speak emoji?

Proposal 40

Proposal Event Planning Project Member Engagement 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming white paper on using data to inform decision-making.

Texas 40

Texas Pennsylvania Software Project 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Integrating Online Communications into Your Fundraising Campaign. . Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

SCD Group

AUGUST 13, 2012

4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast white paper on that topic. Newer Post. Older Post.

Tips 40

Tips Marketing Social Media Tools 40

Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Survey 40