MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. For example: do you clearly communicate membership benefits for younger members at crucial points? A recent survey showed the biggest reason younger members opt to join an organization is for ongoing education.

Tips 98

Tips millennials Newsletter Recruiting 98

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

DECEMBER 6, 2018

associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. Example 2: Recruitment Campaigns.

Newsletter 189

Newsletter Maine Content Examples 189

MemberClicks

OCTOBER 18, 2022

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. Event planning: Put on your recruitment hat. And you need to plan all with recruitment top of mind. 2 types of member-building events.

Discount 98

Discount Event Planning Recruiting Recruitment 98

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.

Chicago 200

Chicago Newsletter Mooc Education 200

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. Our 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining 20-somethings. If you’re of the TL;DR (“Too Long; Didn’t Read.”)

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Let’s get started! Text messaging.

Tips 52

Tips Survey Social Media Communications 52

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one. Other Good Reads.

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. Better yet, survey your current members to ask what you could be doing better!

How To 130

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Association Success

NOVEMBER 25, 2020

Use surveys to better understand member interests and pain points from their point of view, and compare that with data from your CMS to get a better feel for the types of content your members click on, download and consume. Do your research. Never assume you know what your members want to read about. Save time by repurposing content.

Content 142

Content Newsletter Social Media Recruiting 142

MemberClicks

OCTOBER 19, 2022

We always promote clear and direct communication with members. You can do this a few ways: Member surveys Member interviews Asking for input on your member application form Posting a poll in your member community Reading member forum posts and following what they talk about. S8o listen to your members. Be empathetic.

Newsletter 52

Newsletter Survey Tips Social Media 52

Ewald Consulting

NOVEMBER 10, 2021

While recruiting is important, keeping your members around is just as crucial. Conduct surveys: People want to be heard, and if you’re a great leader, you certainly want to hear from your members. Conduct surveys: People want to be heard, and if you’re a great leader, you certainly want to hear from your members.

Survey 52

Survey Newsletter Social Media Recruiting 52

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

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Associations Now

APRIL 27, 2017

And because volunteers form a major part of association operations, Reznick offers ways associations can effectively recruit and retain volunteers [login required]. Associations should be surveying volunteers, either through formal mechanisms or informal small group conversations, to determine what they want to receive from their service. “In

Recruiting 64

Recruiting Recruitment Committee Survey 64

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. One practical approach is to engage with members through surveys, seeking their input on topics such as: What aspects of our association do you find most valuable?

How To 52

How To Social Media Industry Recruiting 52

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . If you can, survey members to discover what they need or common issues they have during their job search or quest for career development. Here’s what Dawn said is often requested for inclusion in an online career center in member surveys: . What’s their average session length ?

Revenue 83

Revenue Tips Social Media Communications 83

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

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Strategy Social Media Discount Newsletter 157

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Communicate more effectively with members. Discover opportunities to recruit new members. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways.

Tips 52

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Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Association Briefings

OCTOBER 22, 2020

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. In fact, a recent survey by Spike shows that 77% of U.S. workers prefer email for communication purposes. And guess what?

How To 52

How To Newsletter Content Communications 52

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. My first bit of advice is, don’t treat recruiting these experts casually.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. For both, email is the preferred way to receive brand communications.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Nimble AMS

NOVEMBER 26, 2019

Celebrate them by listing them in your email newsletter, and consider sending new members a welcome gift. Let them know what communications they can expect to receive from you. Granted, it may not make sense to list every renewed membership in your newsletter or send all renewed members a welcome gift.

Newsletter 88

Newsletter Member Experience Technology Tips 88

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Sure, you can put together a design for your monthly e-newsletter, but will it be done as effectively as one by a design professional? Changing technology can lead to the need for different skill sets.

Team 81

Team How To Survey Review 81

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

FEBRUARY 15, 2023

It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. As an added benefit, when your members feel appreciated, it creates a culture where they’re more likely to recommend your association to others, making your recruitment efforts a little easier. Host a member appreciation event.

Social Media 52

Social Media Newsletter Software Discount 52

MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. You may want to send a welcome email, give the member a quick phone call, or post a shoutout on your organization’s social media or newsletter to welcome them.

Newsletter 59

Newsletter Strategy Social Media Survey 59

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You need to make sure you’re really providing and communicating benefits of being in your organization with your members. Run a member satisfaction survey. Always lead with benefits.

Process 52

Process Strategy Tips Discount 52

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Events and Programs Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Reid All About it

JULY 24, 2020

Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience.

Montana 259

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MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! WildApricot WildApricot is a powerful membership management solution that features an intuitive website builder, making it easy for organizations to manage and communicate with members.

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Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Advice for Increasing NDR.

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Some 92 percent of the nonprofit professionals surveyed said they use some form of content marketing. So, what do you think about your own content marketing prowess?

Content 40

Content Marketing Social Media Newsletter 40

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . This will give you more confidence that your recruitment and retention efforts are going in the right direction.

Software 52

Software Association Management Price System 52

Vanguard Tech

DECEMBER 8, 2011

First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. In preparation for the session we created a quick one-question survey and sent it out to all online community managers that we know.

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Virginia Chicago Newsletter Price 70

Reid All About it

FEBRUARY 16, 2024

. – Mastering the Art of Email Newsletters: 15 Strategies for Success Email newsletters are a fantastic medium for sharing relevant content to your members, but it’s crucial to ask: are your newsletters truly resonating with each individual, or are they just another generic email in their inbox? 1 CAE credit. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266