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Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

ASAE Coronavirus Resources ASAE has compiled an Issue Roundup with resources on coronavirus for association professionals, including a recording of a February 19 webcast featuring experts discussing the impact on meetings, legal considerations, and more. Go to the Issue Roundup on asaecenter.org. Please share in the comments.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

The National Association of Government Communicators issued a public reminder of its members’ roles and responsibilities as the administration transitions and several federal agencies have restricted their communications. The new administration needs to understand that good government requires good communication.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Another great resource for discovering your audience is web analytics. Which product pages and landing pages are most popular?

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Off-page SEO resources help build validity for the brand’s digital presence. The content can take the shape of a blog post, press release or a special guide, which we publish on their website. SEO Strategy Tip #6: Press Release Distribution When it comes to content formats, the press release demands respect.

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How One Association Changed Its Look from the Inside Out

Associations Now

The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. Communications Director Natalie Walston said ORA had watched how often some of the best and brightest companies have rebranded and transformed in response to shifts in their industry. .

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