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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. New Member Acquisition.

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Frank Kenny: Selling Memberships with Social Media

GrowthZone

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. Imagine that, right?

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Big city love from ASAE

Aaron Wolowiec

The proposals submitted by the winning cities exceeded our expectations. I’m guessing there will be avid social media engagement, especially on Twitter using #ASAE16 and @ASAEAnnual. At the same time, download the ASAE Programs App to help you connect with your network, keep track of your schedule and engage on social media.

Las Vegas 154
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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

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How and Why Do Today’s Companies Donate to Nonprofits?

NXUnite

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. But what’s in it for the businesses?

Resources 130
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Association Brain Food Weekly: 12.3.21

Reid All About it

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. 70 content ideas for social media posts. Chief Digital Officer.

Revenue 195