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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150
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Association Brain Food Weekly: 12.3.21

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Bad conference habits. Brandt Krueger has seen five of our old bad in-person conference habits rear an even uglier head in virtual conferences. It’s time to stop these knee-jerk practices in both conference settings. 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Quick hits.

Revenue 195
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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Association Brain Food: 12.1.23

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Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Conference/abstract management. Content calendars. 1 CAE credit. More info/register.

Arlington 266
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Association Brain Food Weekly: 2.12.21

Reid All About it

I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Gamification makes about as much sense as chocolate-dipped broccoli , says Adrian Segar at Conferences That Work.

Revenue 370