Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Association habits. Come ready to learn, share, and discuss strategy, resources, and challenges. Brand acquisition.

Revenue 272

Revenue Austin Tools Education 272

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AUGUST 25, 2023

The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Conference planning.

millennials 370

millennials Survey Team Education 370

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MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

Education 256

Education New Hampshire Tips Technology 256

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. Association education in 2024. Conference design.

Revenue 256

Revenue Certificate Tools Innovation 256

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JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members.

LMS 266

LMS Member Engagement Education Revenue 266

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JULY 2, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems does too. This week, they discuss peer advisory groups for association members who want to learn from and with each other. They explain how these groups work and why your association may want to consider offering them.

Technology 370

Technology Strategy System Education 370

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FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Learning subscriptions. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

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JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Leadership development for young members. More info/register.

Survey 256

Survey Project Strategy Education 256

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OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Achurch Consulting are the go-to consultants in the association space for remote work so they have opinions, naturally.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Anticipating the question forming in your mind right now, Jamie wrote a post titled, If You Don’t Know What the Rockefeller Habits Mean for Associations, You Should. Because there’s always time to learn, right? Associations in 2021.

Innovation 370

Innovation Communications Education Strategy 370

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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Conference/abstract management. Member recruitment. More info/register. Mon 12/4 at 8 a.m.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

OCTOBER 22, 2019

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it. Already use an AMS for your association?

System 192

System Association Management Software Strategy 192

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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MAY 26, 2023

The weekly list of free educational events and resources for the association community… Reflection. “To To navigate change, companies need fear-free cultures of diverse people and mindsets led by leaders who continuously learn, incentivize and train for change and worship no sacred cows.” ― Rishad Tobaccowala Competing for members’ time.

Technology 195

Technology Education Arkansas Leadership 195

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SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. Does your association have a career section for people curious about entering your industry or profession? Association benchmarks. Marketing to younger generations. CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Boring conferences. Here’s a cure for boring conferences. Data strategy.

LMS 256

LMS Revenue Arlington Education 256

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MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Research on associations. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Association myths. Marketing must-haves. Intriguing. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. Membership.

Technology 195

Technology Chicago Education System 195

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APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. If you want to kick your association out of the box in which it finds comfort, give these extreme brainstorming questions from WBT Systems a try. Marketing automation. Abstract/conference management.

Leadership 195

Leadership Education Revenue Strategy 195

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MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Niche conferences. The riches are in the niches, says WBT Systems. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. Association fortune-telling. Yes, please!

San Jose 369

San Jose Email Marketing Tools millennials 369

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NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. They describe what associations need to offer to compete with these new membership groups. WBT Systems provides strategies for offering professional development as an employee retention tool. Employee retention.

Chicago 205

Chicago Newsletter Revenue Education 205

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JANUARY 15, 2021

The weekly list of free educational events and resources for the association community…. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy.

Innovation 359

Innovation Las Vegas Communications Education 359

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APRIL 2, 2021

The weekly list of free educational events and resources for the association community…. Post-pandemic association workplace. Association member communications. Interested in grading your association communications? Future conference attendance. Hybrid conferences. Mike Murray, Content Marketing Institute ).

Revenue 335

Revenue Conference Industry Strategy 335

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AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. Cutting back or eliminating management training programs certainly doesn’t help.

Chicago 195

Chicago Certificate Marketing Content 195

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AUGUST 4, 2023

The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. Seriously consider attending if non-dues revenue is a concern for your association. I imagine associations are going through the same thing right now.

Atlanta 195

Atlanta Price Revenue Denver 195

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JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. They describe how technology can help your association do this by strengthening your organization’s culture.

Metro 195

Metro Strategy Technology Marketing 195

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MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Thank goodness, many associations are rethinking new member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Virtual conferences. Inclusive marketing. Member engagement.

Montana 350

Montana Certificate Conference Content 350

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JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Online learning.

LMS 361

LMS Revenue Tips America 361

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Managing remote teams. Wes Trochlil, Effective Database Management ). Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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JULY 10, 2020

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. Virtual conference success. Community karma, baby.

Montana 365

Montana Content Price Strategy 365

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JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. What’s on the horizon for associations in 2024 ? Impexium shares the requirements most likely found on the AMS wish list of association executives. Learning about AI. Hot association topics. AMS requirements.

Revenue 277

Revenue LMS Price Education 277

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MARCH 26, 2021

The weekly list of free educational events and resources for the association community…. Association innovation. The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. Will Learning Ever Look the Same?

Innovation 259

Innovation San Diego LMS Strategy 259