Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news.

Survey 256

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EventMobi: Association Events

SEPTEMBER 28, 2023

According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

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Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

Strategy 195

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Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. So how do you ensure your AMS reports provide the data your association needs for insight and decisions? If so, how up-to-date, complete, and accurate is it? Is it data that will be useful to others?

Report 175

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Disciple Media

FEBRUARY 6, 2024

Membership websites or apps are dynamic digital platforms that enable hosts to offer exclusive content, services, or products to subscribers, typically in exchange for a recurring fee. Passive income potential: Automated systems for billing and content delivery can reduce the need for active management, making your business more efficient.

How To 36

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Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Let’s dig into these deliverability challenges and how to solve them. 3 Email Deliverability Areas to Watch.

Communications 262

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Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! The day is here!

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power?

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Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.

Strategy 52

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Higher Logic

OCTOBER 12, 2017

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy.

Technology 179

Technology Strategy Software Tools 179

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So get a jump on your competition by reading up on how to pivot to virtual events successfully. We would recommend Fonteva Marketing Manager for an intuitive system that will streamline all your marketing needs.

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. But do you? More info/register.

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Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Achurch Consulting describes how to take an intentional approach to tool implementation. Employee retention.

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Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Creating visual content. Tony Rossell at Marketing General Inc. How to set up Google Analytics. The Power of Suggestion: How to Get and Gain Influence. Scott Monty ).

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Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Poor delivery rates. Low open rates.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Who would want such products?

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Freestone

FEBRUARY 21, 2024

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies. What is a marketing plan?

Marketing 82

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Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. 1 CAE credit. More info/register.

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Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

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Communications Tips Content Tools 287

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

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Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. 1 CAE credit.

Technology 370

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Reid All About it

MARCH 4, 2022

He’s not just tearing things apart; he also suggests how to improve the hiring process. Suzanna Kelley at McKinley Advisors explains how to begin aligning and sharing work across departments , taking risks together, and making faster progress toward mutual goals. Cross-team collaboration. Are you brand new to testing and assessments?

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Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Wes Trochlil ). Host: ASAE.

Education 354

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Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. She also shares guidance on how event planners can start using AI. . Host: ASAE Tue 7/11 at 12 p.m. 1 CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

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Disciple Media

AUGUST 21, 2023

Align with market demand: Check that there is demand for what you want to offer by conducting some research. Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Involve them: Your community can offer insights that will help you build the best possible course content.

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Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. The Power of Suggestion: How to Get and Gain Influence.

Email Marketing 174

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Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 How do your association’s metrics stack up?

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GrowthZone

NOVEMBER 30, 2021

Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Keep reading to learn how to optimize these benefits (and more!) Your staff is busy. Don’t believe us?

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Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

North Carolina 195

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Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

Revenue 195

Revenue Video Strategy Industry 195

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Follow along from the top, or skip to the section that interests you most using the following table of contents: What is member engagement? Association member engagement strategies. Email marketing. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

FEBRUARY 13, 2014

Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Keywords can be used to enhance your social media messaging, blog and other content distribution channels. Effective SEO begins with strategy and data. Wordtracker. Is Your Site Optimized?

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MemberClicks

SEPTEMBER 27, 2023

Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. Within your page, you can either link to helpful sites or to topical, high-value content on your blog that’s relevant to your event.

Tools 52

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Association Success

NOVEMBER 15, 2018

So how does it work? Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Our process is figuring out what the value proposition is, evaluating that value proposition and working out how to communicate it. Strategize.

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Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

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Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

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