Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Technology is evolving by the minute, so let’s not waste time!

Technology 179

Technology Strategy Software Tools 179

Nimble AMS

JUNE 3, 2020

Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. The Community Brands Digital Evolution Study shows that 79 percent of members say it is very or somewhat important that their organization provide targeted, valuable content. Smart, automated email marketing. Related content.

How To 78

How To Member Experience Email Marketing Technology 78

Associations Now

NOVEMBER 21, 2023

Two experts share how associations can take an ethical approach to AI use to protect their organizations and stay ahead of this rapidly changing technology. AI and related technologies—like robotic process automation and machine learning—have been used in a wide range of technological solutions for years.

Technology 90

Technology Email Marketing Content Tools 90

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power?

How To 36

How To Social Media Content Price 36

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So get a jump on your competition by reading up on how to pivot to virtual events successfully. Well, when it comes to marketing your virtual event, you have the option of doing that too. But never fear.

Marketing 52

Marketing How To Discount Content 52

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

JUNE 30, 2023

Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships. Wed 7/5 at 12 p.m.

Chicago 206

Chicago Newsletter Revenue Education 206

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Creating visual content. Tony Rossell at Marketing General Inc. How to set up Google Analytics. The Power of Suggestion: How to Get and Gain Influence. Scott Monty ).

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Disruptive Technology: Launching an AMS During a Pandemic. How to Hybrid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Wes Trochlil ). More info/register.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MARCH 4, 2022

He’s not just tearing things apart; he also suggests how to improve the hiring process. Suzanna Kelley at McKinley Advisors explains how to begin aligning and sharing work across departments , taking risks together, and making faster progress toward mutual goals. Host: Brandt Krueger, founder Event Technology Consulting.

Class 195

Class Certificate Content Committee 195

Higher Logic

MAY 20, 2020

Showcase Benefits of Technology. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Targeted, valuable content. Download now.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. The Power of Suggestion: How to Get and Gain Influence.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

GrowthZone

MAY 17, 2017

Prospects in your target market need to become aware your organization exists. Your helpful posts (content marketing) on the various social media platforms reach people that should be members. At this point of the journey, they are consuming your content. You can also close this sale purely with digital marketing.

How To 112

How To Social Media Directory Tips 112

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

SEPTEMBER 27, 2023

Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. Within your page, you can either link to helpful sites or to topical, high-value content on your blog that’s relevant to your event.

Tools 52

Tools Tips How To Software 52

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 How do your association’s metrics stack up?

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. How to create an editorial calendar that will streamline your content strategy. Hybrid advocacy. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JULY 9, 2021

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

SEPTEMBER 10, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. The ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Explore how to build a personal brand that showcases you as an expert.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. During a virtual conference, attendee attention is more focused on the educational content. Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Fri 5/29 at 1 p.m. –

San Diego 259

San Diego Strategy North Carolina Conference 259

Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

Content 28

Content How To Email Marketing Strategy 28

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Download the Ultimate Guide to Marketing Automation to see how this could work for your association. But how to do it successfully? Campaign #2: Engaging Current Members.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. media research, Cision.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

FEBRUARY 15, 2019

Wondering how to get the most out of your AMS’ member portal? Rethink how your association works with vendor members by inviting them to become research partners, not just sponsors. You get relevant, fresh content and the member gets exposure to their target audiences. How to Create an Analytics Strategy & Roadmap.

Social Media 170

Social Media DC System Technology 170