Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. All these challenges tie back to a lack of engagement – and can be solved by increasing engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

FEBRUARY 4, 2020

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated.

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement.

Education 354

Education Technology Strategy Revenue 354

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! To create a membership website, you’ll need a website builder with member login options. Figure out how members and prospects will use your website.

Directory 52

Directory Discount Software Tools 52

Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

MAY 12, 2023

I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

EventMobi: Association Events

SEPTEMBER 28, 2023

With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving member engagement. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content. More info/register. Host: Informz.

DC 150

DC Certificate Washington Content 150

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Quick hits. Neil Patel ). 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

OCTOBER 6, 2022

The first pillar of membership management is the process of acquiring new members. Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. But growing your member base is easier said than done.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Break Down Barriers to Early Engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Email Marketing Workshop. Host: Fridays@4. 1 CAE credit.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Follow Shana on LinkedIn. Jason Schofield. Jason’s current role: Co-Founder and CEO at Pathways to Empower.

Software 317

Software Industry Strategy Social Media 317

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Content clutter. WBT Systems explains how to eliminate and prevent learning content clutter. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Speakers: Dana Hamer, Director of Marketing & Member Engagement, American Urological Association. They won’t.

Revenue 44

Revenue Email Marketing Education Review 44

Association Briefings

OCTOBER 22, 2020

Tradeshow/Event Registration – Which members are currently registered for your next tradeshow or webinar? Which members took advantage of early-bird registration last year? Now provide content based on that data “flag.” Industry Interests – Are there sub-sections of your association that your members belong to (i.e.

How To 52

How To Newsletter Content Communications 52

MemberClicks

OCTOBER 10, 2023

Table of Contents: What types of nonprofits create membership programs? AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. You can include photos, videos, and links to event registrations that will engage your members.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Tue 7/25 at 1 p.m. – More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Learn three ways you can use Google to attract and engage more members. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL). 1 CAE credit. 1 CAE credit. More information. Host: Wild Apricot. Tue 11/13 at 2 p.m.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

JULY 14, 2023

Customer/member personas. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Host: American Marketing Association Speaker: Erica Salm Rench, Chief Operating Officer, rasa.io Differentiate yourself and don’t be afraid to try new things. More info/register.

Education 39

Education Price Tools Technology 39

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations.

Marketing 28

Marketing Report Email Marketing Recruiting 28

Reid All About it

MAY 27, 2022

Throw your conventional wisdom out the window and take a fresh look at who your members, attendees, and customers have become. Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Quick hits.

Technology 41

Technology Case Study Education System 41

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . Email Marketing. What should you consider when choosing membership and association management software?

Software 52

Software Association Management Price System 52

Reid All About it

SEPTEMBER 9, 2022

We talked about providing white glove services and solutions that empower anyone to create and share video content, from anywhere, in any online environment. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today.

Education 41

Education Project LMS Technology 41

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Thu 11/8 at 11 a.m. 1 CAE credit.

Chicago 38

Chicago DC Tools Content 38