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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Maybe you’re struggling with: Retaining and recruiting more members. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects?

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Engage Your Members with Marketing Automation

GrowthZone

Marketing Automation is a premium module available in the GrowthZone platform that will help increase your outreach while decreasing your efforts. By using marketing automation, you can customize content to ensure your members receive exactly what they want. Member engagement is the secret to member recruitment and retention.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Leverage Geofencing Geofencing is a digital marketing strategy that allows healthcare providers to focus their advertising efforts on individuals within a specific geographic location. But they watch videos more.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. Developing a growth strategy for your association takes time.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

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Association Brain Food: 5.19.23

Reid All About it

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

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