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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

The American Society for Nondestructive Testing received the Innovative Content Strategy Award. With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience.

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Storytelling for Change: 5 Content Strategies for Nonprofits

NXUnite

After segmenting your audience, create tailored messages and content for each group. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Videos: Video content is highly engaging and provides a dynamic format for your stories.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I loved it when local membership directors got together at our state association meetings.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Promoting upcoming events.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

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