Higher Logic

DECEMBER 2, 2019

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.

Examples 156

Examples Software Newsletter Review 156

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools. Examples include Indeed , Monster , and Linkedin.

Revenue 52

Revenue How To Software Press Release 52

Association Analytics

APRIL 1, 2024

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Take Aetna , for example.

Content 148

Content Newsletter Sample Video 148

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Marketing Education Course 150

Reid All About it

APRIL 12, 2024

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about planning a vendor showcase and revenue-generating potential. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Content 266

Content Survey Education Strategy 266

Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Experiment with adjustments.

Content 110

Content Strategy Social Media Newsletter 110

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. For example, a medical association might set up their membership journey like so: medical students, residents, fellows in training, early career, mid-career, and senior-level or experts.

Review 169

Review Member Engagement Process Examples 169

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Associations have a wealth of content at their fingertips. True or false? That’s easy.

Revenue 63

Revenue Content Survey Newsletter 63

Association Success

SEPTEMBER 23, 2020

After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. . Craft a limited run newsletter. Design a helpful one-pager.

Content 78

Content How To Newsletter eBook 78

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Let’s look at an example.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MARCH 24, 2023

Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Association Revenue: Plan Your Work, Work Your Plan. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. shares 15 ways to improve your newsletter content and delivery.

Revenue 205

Revenue Certificate Committee Leadership 205

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) For example, the Ontario Beekeepers’ Association offers workshops for beginners and more established beekeepers.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 29, 2021

– Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

JANUARY 24, 2019

It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Consider these best practices when creating your association’s editorial content plan for the year. When we see content that is relevant to our careers and our lives, we make the time to consume it.

Communications 61

Communications Content Newsletter Directory 61

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. People are too busy to find and vet the educational content they need, so do the dirty work for them. The countdown is on! 1 CAE credit.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even

Communications 223

Communications Survey Social Media Revenue 223

Association Success

DECEMBER 2, 2019

Well, a lot of content to consider. . “It It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice president of Integrated Media and Communications for the APPA, “and we realized we had a ton of really good content, but content that had been saved for a long, long time.”. “It

Content 89

Content Newsletter Team Examples 89

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Nimble AMS

MAY 13, 2021

Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?. An online member community has the power to inspire and enable members to connect with each other and gain access to relevant content anytime from the convenience of their home, office, or wherever they are.

Member Engagement 78

Member Engagement How To Newsletter Certificate 78

Association Success

APRIL 25, 2017

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. That makes sense, but what about the ability to share content?

Content 76

Content Social Media Guidelines Revenue 76

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). Learn the dos and don’ts of virtual events from five peer association examples. Ann Handley ). 20 striking findings from 2020.

Las Vegas 370

Las Vegas Case Study Conference LMS 370