Associations Now

JUNE 21, 2023

Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories.

Communications 98

Communications Marketing Library Examples 98

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Live Distance Learning Training. See upcoming distance learning opportunities here.

Library 219

Library Products Video Course 219

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. What should a nonprofit do (or not do) to maintain control over its valuable data and content?

Tools 272

Tools Strategy Revenue Technology 272

Association Adviser

JUNE 27, 2018

Associations can also employ a similar concept when it comes to their content. Therefore, we put forth a significant effort to produce cutting-edge content and research for them. This provides a great reason to recycle content – they may have missed the first time around. Re-format it. Re-purpose it.

Content 72

Content Library Social Media Resources 72

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Gathering behavioral data within your community can also help you understand how users interact with your content, like which event pages they’ve browsed.

Conference 218

Conference Library Resources Content 218

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. million jobs.

Software 130

Software Discount Tools Resources 130

AMR Management Services

JUNE 15, 2011

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. Content Marketing: A Practical Approach for your A. Association for Rural and Small Libraries. Chief Officers of State Library Agencies. AMR MANAGEMENT SERVICES.

Content 64

Content Marketing Kentucky Library 64

Blue Sky eLearn

MARCH 6, 2018

Does AAOMS have an online library available? How do I access the online library? Most of eLearning content that is done is repurposed live content that is recorded and turned into enduring on-demand content. Content should ideally be available in chunks vs. lengthy sessions. What software do I use?

Library 157

Library Content Education Certificate 157

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Update Content Frequently.

How To 159

How To Library Video Social Media 159

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. AMR MANAGEMENT SERVICES.

Content 64

Content Marketing Strategy How To 64

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Communications 293

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. Taking care of those, whether by writing content or evaluating lead quality, is the majority of my job. Taking care of those, whether by writing content or evaluating lead quality, is the majority of my job.

Technology 100

Technology Marketing Software System 100

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

LMS 252

LMS Certificate Library Education 252

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. In a coffee shop with lots of noise or in a quiet, library-like setting? Q: Learn: How do you learn best?

Michigan 100

Michigan Content Certificate Library 100

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. One of the most important AMS features— so important that it earned its own section, rather than a bullet point in the section above— is a comprehensive integrations library. Email marketing software. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

FEBRUARY 27, 2018

Higher Logic had all the features we needed to fulfill our strategic objectives: we can work independently to post content, the company is geared towards helping clients, and it helps increase efficiency. Each community has its own discussions, email, and resource library filled with relevant content. said Nancy.

Kansas City 180

Kansas City Library Kansas Team 180

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%.

Strategy 130

Strategy Software Social Media Discount 130

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 123

Library Resources Social Media Examples 123

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Carole understands that content is king of the jungle. And her content proliferates without being a copycat. She produces more original content than a surveillance camera (or seven—literally!).

Strategy 100

Strategy Tampa San Diego Marketing 100

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Curious about the type of content available? Introducing the Association Chat Knowledge Hub.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). I’ll add more in the coming weeks. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit. .

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. It’s not about blasting your members with content that may or may not be relevant to them. Your content is based on real, active data points that inform how you engage with them.

Tools 258

Tools eBook Report Learning Management System 258

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Association Success

MARCH 22, 2018

This is a trendy topic these days because these technologies are increasingly accessible in the market. Education, food, medical, corporate, government, and non-profit organizations have been using VR for everything from training and project proposals to awareness and promotional content. Virtual Reality. Gyroscope Sensor. Depth-Based.

Technology 66

Technology Marketing Library Cost 66

AMR Management Services

AUGUST 9, 2012

Creating Content that Works for Your Association. Creating Content that Works for Your Association : by Becky Rasmussen. Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. CONTRIBUTORS. ▼ 2012. (30).

Content 64

Content Kentucky Library Analysis 64

Disciple Media

DECEMBER 27, 2023

Members pay a recurring fee to access exclusive content, resources, and a community of individuals focused on personal and professional growth. Content updates In this model, members subscribe to receive regular content updates. Content library This approach offers access to a pre-existing library of content.

How To 36

How To Library FAQ Content 36

Higher Logic

FEBRUARY 27, 2018

Higher Logic had all the features we needed to fulfill our strategic objectives: we can work independently to post content, the company is geared towards helping clients, and it helps increase efficiency. Each community has its own discussions, email, and resource library filled with relevant content. said Nancy.

Kansas City 136

Kansas City Library Kansas Team 136