Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library.

Software 130

Software Discount Tools Resources 130

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Higher Logic Users Group (HUG) Online Community. Live Distance Learning Training.

Library 219

Library Products Video Course 219

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Imagine ending every session at your virtual event with, “Ask your other questions directly to our speaker in our event community.”

Tips 293

Tips Library Tools Communications 293

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Ascend Learning also created nearly 30 other communities dedicated to brands and teams.

Kansas City 180

Kansas City Library Kansas Team 180

Association Adviser

JUNE 27, 2018

Associations can also employ a similar concept when it comes to their content. Therefore, we put forth a significant effort to produce cutting-edge content and research for them. This provides a great reason to recycle content – they may have missed the first time around. Re-format it. Re-purpose it.

Content 68

Content Library Social Media Resources 68

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). I’ll add more in the coming weeks. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. It’s not about blasting your members with content that may or may not be relevant to them. You communicate where and when they can get what they want.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

AMR Management Services

JUNE 15, 2011

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. Content Marketing: A Practical Approach for your A. American Academy on Communication in Healthcare. Association for Rural and Small Libraries. AMR MANAGEMENT SERVICES.

Content 64

Content Marketing Kentucky Library 64

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. In a coffee shop with lots of noise or in a quiet, library-like setting?

Michigan 100

Michigan Content Certificate Library 100

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. Taking care of those, whether by writing content or evaluating lead quality, is the majority of my job. Taking care of those, whether by writing content or evaluating lead quality, is the majority of my job.

Technology 100

Technology Marketing Software System 100

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Ascend Learning also created nearly 30 other communities dedicated to brands and teams.

Kansas City 136

Kansas City Library Kansas Team 136

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. AMR MANAGEMENT SERVICES.

Content 64

Content Marketing Strategy How To 64

GrowthZone

APRIL 23, 2020

COMMUNICATIONS. Vonage : Free Vonage Business Communications services for non-profit organizations within the US, UK, and Australia. Vidyard : Free secure video messaging to enhance internal communications for all businesses. Whispli : Free platform to keep an open line of communication with employees. Until July.

Resources 158

Resources Software Video Class 158

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

LMS 252

LMS Certificate Library Education 252

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Content Forum Weekly Community Chat. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). More info/register.

San Diego 195

San Diego Education Social Media Content 195

Disciple Media

DECEMBER 27, 2023

Members pay a recurring fee to access exclusive content, resources, and a community of individuals focused on personal and professional growth. Content updates In this model, members subscribe to receive regular content updates. Content library This approach offers access to a pre-existing library of content.

How To 36

How To Library FAQ Content 36

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Higher Logic

NOVEMBER 30, 2017

They also foster relationships between community members and your business by: Sending emails and setting up automation rules. Developing engagement, content, and growth strategies. Moderating online community posts. Creating written, video, and social media content. Marketing and Content Expert.

Team 174

Team Video Content Library 174

Higher Logic

SEPTEMBER 21, 2017

Require them to agree to your community’s rules before they’re allowed to access content. The best online community software makes this easy to do. On a lighter note, don’t forget to engage your audience with multimedia content. Repurposed Content. Social Media Content (In Your Community).

Social Media 189

Social Media Software Video Content 189

AMR Management Services

AUGUST 9, 2012

Creating Content that Works for Your Association. Creating Content that Works for Your Association : by Becky Rasmussen. Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. CONTRIBUTORS. ▼ 2012. (30).

Content 64

Content Kentucky Library Analysis 64

AMR Management Services

JULY 19, 2011

Communications Audits and Digital Media Presentations Live from AYP Conference. Building Community in the Digial Marketplace - What's a Y to Do? Seven Content Mistakes You May Be Making. How to Create a Content Marketing Strategy. Communications Audits and Digital Media Presentati. Streaming by Ustream.

Communications 64

Communications Kentucky Library Dallas 64

Elevating Engagement

SEPTEMBER 6, 2023

Great Communication Focuses On Experience Lessons In Engagement Are Everywhere Can You Really Measure Soft Fluffy Engagement? A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Guest: Alex Plaxen, Nifty Method Marketing & Events. Virtual networking.

San Diego 259

San Diego Strategy North Carolina Conference 259

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52