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#MMCCon Keynote: Build Trust With Marketing and Communications

Associations Now

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. He discussed how the American Library Association doesn’t shy away from the problem of book banning in the U.S. Reach to what people care about in the moment.

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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Or, you could use the tool to aggregate helpful content and create resource libraries—there are plenty of possibilities. Refine your communication strategies. Make your events more engaging.

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Welcoming the Whole Industry to the Community. APGA uses the community as a place for members to ask additional questions.

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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Imagine ending every session at your virtual event with, “Ask your other questions directly to our speaker in our event community.”

Tips 293
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Association Brain Food: 2.9.24

Reid All About it

For $40/year, you can add your cookbooks to your EYB online library and quickly find a recipe you already own. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. How did I go through them? 1 CAE credit. More info/register. Wed 2/14 at 1 p.m.

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Library Groups Seek to Support FCC in Net Neutrality Case

Associations Now

A coalition of library organizations has stepped into the legal showdown between the Federal Communications Commission and the telecommunications industry over open internet rules. The groups warn that a ruling favoring broadband providers could harm library services. Telecom Association v. Since the U.S.

Library 40
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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Ascend Learning also created nearly 30 other communities dedicated to brands and teams.