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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Email marketing news. Leadership development for young members.

Survey 256

Survey Project Strategy Education 256

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. content attribution—copyrights, legal ramifications, etc.; Advertising.

Education 256

Education New Hampshire Tips Technology 256

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI-generated SEO content is “polluting our culture for your own minor profit.

Revenue 256

Revenue Price Denver Tools 256

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition.

Revenue 256

Revenue Strategy Price Newsletter 256

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. As someone who’s always thinking about my next meal, Jeffrey Cufaude speaks to my heart (yes, my stomach too) when he encourages facilitators not to overlook food when planning a program. The next edition will go live on Friday, August 4.

Atlanta 195

Atlanta millennials Price Technology 195

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. He takes a data-oriented approach to planning, measuring, and improving retention practices. Marketing to Gen Z and millennials. Mobile apps. Member retention. Zoom fatigue. It’s boreout.”

Strategy 272

Strategy Video Technology Innovation 272

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Selecting and implementing an AMS is not for the faint of heart. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

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AUGUST 18, 2023

TopClass LMS suggests offering peer-to-peer online learning programs. Strategic planning. Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. It’s a must-read. Mentoring programs.

Certificate 195

Certificate Education Revenue Marketing 195

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APRIL 30, 2021

They provide the steps of a shutdown ritual in case you want to try it yourself. Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. I think one had an AMS, CMS, and LMS project on the horizon. Work shutdown rituals. Why not start tonight? . Shut up and listen.

Education 354

Education Technology Strategy Revenue 354

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AUGUST 11, 2023

TopClass LMS suggests your association offer management training programs for industry professionals. A few of them might surprise you, but they’re essential for technology project success. In some industries, employers have trouble cultivating and keeping talented professionals. Change management. Generational stereotypes.

Chicago 195

Chicago Certificate Marketing Content 195

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APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

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APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

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OCTOBER 1, 2021

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? Keep her advice in mind as you’re planning in-person conferences too. I’ve never seen #1 on a list like this before.

LMS 195

LMS Conference Technology Content 195

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MARCH 26, 2021

Braden Kelly believes intuition has an essential role to play in innovation. Speaking of contentious volunteer situations, what about chapter leaders who plan to host in-person events in the upcoming weeks or months? LMS Demo Day. Intuitive innovation. Wait, what? Shouldn’t associations always be driven by data? Chapter events.

Innovation 259

Innovation San Diego LMS Strategy 259

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

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MAY 26, 2023

“Through this acquisition, 501Works will leverage and re-energize the ReviewMyAMS experience and extend the existing platform with new tools and resources that will help associations through the challenging task of selecting, implementing, and adopting AMS solutions.” Conference/abstract management. 1 CAE credit. . 1 CMP credit. CAE credit.

Technology 195

Technology Education Arkansas Leadership 195

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Virtual conference advice. Moery, The Moery Company ). More info/register. Host: Fíonta.

Montana 370

Montana Conference Content Education 370

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MARCH 25, 2022

Professional development market potential. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. 1 CMP credit.

Revenue 195

Revenue Content Virginia Technology 195

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JULY 30, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. People are too busy to find and vet the educational content they need, so do the dirty work for them. Actually, her events are always fun and enlightening.

Newsletter 195

Newsletter Certificate Technology Strategy 195

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SEPTEMBER 23, 2016

Margaritas are my choice of beverage when indulging the night before hiking. If you have trouble with exposure and you’re crossing a fin or natural bridge, keep your eyes on where your next step is landing and, if you can, one step ahead of that—maybe where the person in front of you is stepping. 1 CAE credit.

LMS 150

LMS Case Study Learning Management System Innovation 150

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JANUARY 20, 2017

For me, the big change was simple and obvious – no Internet before noon. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Find out the five key steps to assure measurable cost savings and ROI. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Arlington Content Review 150

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JANUARY 20, 2017

For me, the big change was simple and obvious – no Internet before noon. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Find out the five key steps to assure measurable cost savings and ROI. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Software Arlington Cost 150

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Quick hits before we get to next week’s free webinars: Always use the double opt-in for email introductions.

Review 85

Review Education Tips Technology 85

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. Generation Z.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JULY 14, 2023

You’re more likely to go to the gym if you’re following a workout plan designed by a trainer, right? Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. They suggest questions to ask before terminating a program and offer advice for the sunsetting process.

Education 39

Education Price Tools Technology 39

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JULY 19, 2019

Some quick hits before we get to next week’s free webinars: Speaking of vendors… How associations can transform sponsors into thought leaders. Presenters: Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting. 4 Steps to Creating a Team to Deliver on Your Mission.

Arlington 34

Arlington DC Washington LMS 34

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OCTOBER 7, 2022

Before deciding, Achurch Consulting suggests you discuss and agree upon organizational values together—executives, managers, and staff. They also identify the factors you should consider before choosing a workplace model. AMS implementation workload. Revisiting membership practices. Year-round attendee community. Quick hits.

Blended Learning 41

Blended Learning Education Video Conference 41

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APRIL 20, 2018

Associations, if you haven’t already, it’s past time to step up your game, especially with the youngins. You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council.

Social Media 37

Social Media Chicago Tools Washington 37

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JUNE 24, 2022

Rishad Tobaccowala identifies six essential steps to successfully introduce and manage change. It’s a good start, for sure, but you know your market segments best. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Member recruitment. Quick hits.

Video 39

Video Revenue Strategy Technology 39

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OCTOBER 22, 2021

Strategic plan. Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Content marketing. Learn how to create authentic engagement using real video content. Host: ASAE.

San Diego 195

San Diego Education Social Media Content 195

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OCTOBER 16, 2020

WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.

Indiana 221

Indiana Review Education Conference 221

MemberClicks

JUNE 13, 2023

The first step in creating a unique experience for each persona is identifying the personas within your association. It’s important to know your audience before implementing strategies to give new members benefits. If you already have educational digital assets for your members, an LMS is the solution.

LMS 52

LMS Certificate Learning Management System Software 52

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JUNE 22, 2018

I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process. WBT Systems explains how to develop really good LMS requirements. Newsletters with curated content are the best. Host: The Next Steps, LLC. Lifehacker ). The Guardian ).

System 30

System Charlotte Education Member Engagement 30

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NOVEMBER 9, 2018

It’s not too late to implement some of the advice provided by Fíonta on their blog. In the braggadocio department, I got a shout-out for my Twitter stream from Hubb in their 10 Essential Online Resources for Association Professionals. But most will agree that recruitment and retention feels tougher now than ever before.

Chicago 174

Chicago DC Washington Software 174

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JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. If you’d like me to list your future webinar, please send me the information before Thursday for inclusion in the following week’s list. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. More info/register.

LMS 150

LMS Raleigh Content millennials 150