Association Adviser

OCTOBER 19, 2022

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? Learn more.

Social Media 78

Social Media Content Marketing Organization 78

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Here are a few other great reasons to invest in content marketing: Increase traffic & leads to site.

Content 227

Content Marketing Social Media Process 227

MemberClicks

FEBRUARY 28, 2024

Social media is a requirement for any organization, and associations are no exception. And, social media puts the good information you want to share right in middle of your audience’s daily scrolling. The rules of good social media for associations are, in most ways, the same as the rules in any other sector.

Social Media 52

Social Media Video Content Software 52

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 77

Content Revenue How To Social Media 77

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

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Directory Organization How To Kansas City 147

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 82

Marketing How To Discount Tips 82

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Marketing Strategy Guidelines 52

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is.

Tools 122

Tools Content Marketing Newsletter 122

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

Leadership 180

Leadership Content Social Media Sample 180

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

Social Media 52

Social Media North Carolina South Carolina Content 52

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

Marketing 79

Marketing LMS Social Media Course 79

Disciple Media

JUNE 12, 2023

Social media marketing has become an essential component of any successful small business marketing strategy. With the ever-growing number of users on various platforms, leveraging social media can help businesses connect with their target audience, increase brand visibility, and drive valuable engagement.

Social Media 36

Social Media Marketing Video Content 36

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

Associations Now

APRIL 3, 2020

How to protect your organization and its brand image from cyberattacks. Also: Figuring out the appropriate length of your next piece of content. And keeping social media accounts safe is as important as protecting other arms of your organization. — Content Marketing Institute (@CMIContent) April 3, 2020. .

Social Media 104

Social Media Content Examples Tips 104

MemberClicks

JUNE 15, 2024

You don’t have much of an organization without your members. Although growth isn’t the only nonprofit KPI or focus of a good member-based professional organization, it is certainly an important factor. In a nutshell, a member acquisition strategy is a plan to get more people to join your organization. Let’s take a look.

Strategy 40

Strategy Organization Discount Social Media 40

Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service. Your social media pages.

Organization 232

Organization Software Newsletter Tips 232

Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

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Content Social Media Newsletter Video 134

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. 71% of donors feel more engaged when they receive personalized content, meaning you can use what you know about your audience to divide them into groups related to their interests and send them meaningful and unique follow-ups. Segment your audience.

Tips 130

Tips Social Media Survey Content 130

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners.

Newsletter 254

Newsletter Content Social Media Education 254

Reid All About it

MARCH 15, 2016

Social media is a great way to connect with others, find and share resources, and build a community. At a recent AENC Technology Roundtable , I told my fellow attendees about two time-saving social media tools I couldn’t live without: Hootsuite and Buffer. Hootsuite, your content dashboard.

Social Media 150

Social Media How To North Carolina Directory 150

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. The frustration and desire to have images that stand out from the crowd drives some organizations to take their own photos. What is this campaign or content about? Now, start to think abstractly: What is the big idea (or ideas) behind my content?

Content 153

Content Marketing Social Media Tips 153

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

Social Media 52

Social Media How To Newsletter Content 52

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s I feel bad for kids and young adults who never played outside unsupervised, socialized without distraction, entertained themselves or, as one commenter says, been “completely present.” Content marketing. Association trends. Engagement scoring.

Content 271

Content Survey Education Strategy 271

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 52

Industry Marketing Social Media New Jersey 52

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human.

Content 150

Content Marketing Software Social Media 150

NXUnite

MAY 30, 2024

If you run into these concerns, reassure donors that your organization will convert their gifts to cash immediately to preserve their value. Let them know that your non-cash giving platform streamlines the giving process for both stock and cryptocurrency donations, allowing your organization to receive donations as quickly as possible.

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How To Social Media Process millennials 130

Association Success

OCTOBER 21, 2020

Every organization has a unique set of goals — some humble and commonplace, others wildly ambitious. Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there. . Content should prompt membership growth .

Content 86

Content How To Social Media Newsletter 86

Associations Now

APRIL 15, 2019

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation. Which brings me to the art of content marketing. Create content specifically targeted toward a specific source.

Content 108

Content Marketing Strategy System 108

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184