Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

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Wild Apricot

DECEMBER 13, 2013

A new report offers insight into nonprofit content marketing. Here are some report highlights and links to additional resources. nonprofit-communications'

Content 150

Content Marketing Communications Report 150

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Explore how the platform can facilitate sponsorships, such as through additional brand exposure opportunities or extended content availability, and how easily it can help you prove sponsor ROI. How can I protect my content?

Technology 264

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Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Newsletter 250

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Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

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.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 88

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Create an online career center that features professional development programs and other career resources for young professionals. The state of millennial membership.

millennials 150

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

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Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 95

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Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

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Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

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YourMembership

DECEMBER 6, 2019

Your learning content is one of your association’s key value propositions. Don’t let a lack of time and resources keep you from delivering this important member benefit. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership. Here’s how to get the help you need.

Content 150

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Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Entertain through video content.

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Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Resource: 3 Customer-Focused Benefits of an Online Community. Marketing to Make Change Happen. Nailed it. What is Your Brand’s Real Purpose?

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GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Post content on third party sites like Slideshare.

Member Engagement 60

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Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

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Protech

OCTOBER 13, 2020

And getting attention online and driving quality traffic to your website is one of the biggest challenges for sales and marketing professionals. Content Pillars are a tactic that offers promise for overcoming this challenge. Here are three reasons Content Pillars are an effective and efficient foundation for revenue generation.

Revenue 98

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Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

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WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

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NXUnite

MARCH 18, 2024

In today’s dynamic landscape, associations play a key role in facilitating networking opportunities, promoting professional development , and providing resources for their members. Learning management software is a digital platform designed to streamline the creation, delivery, and management of educational content and training programs.

Software 130

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Nexus Marketing

NOVEMBER 3, 2023

If you’ve joined the Nexus Partner Program (or are considering joining), you might have a few questions —what can I expect from Nexus Marketing’s content? What are the benefits of receiving and publishing content? This quick guide will cover the context you need for a successful partnership with Nexus Marketing.

Content 52

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Association Analytics

SEPTEMBER 26, 2022

The post Your Data Is Talking: What’s It Saying about Your Next Piece of Content? appeared first on Association Analytics.

Content 169

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

Video 52

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

Video 52

Video Content Strategy Social Media 52

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive social media engagement.

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Association Analytics

JULY 21, 2021

The post How to Use Data to Create Relevant Content appeared first on Association Analytics.

Content 169

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Nexus Marketing

JUNE 27, 2023

With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT , an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity.

Process 40

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Association Analytics

SEPTEMBER 27, 2022

The post Your Data Is Talking: What’s It Saying about Your Next Piece of Content? – 10/20/22 appeared first on Association Analytics.

Content 169

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Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Association Success

MARCH 4, 2020

Betsy Reid is the communications and marketing director at PEAK Grantmaking, an association of grant-writing professionals. In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members. The post What content metrics actually matter?

Content 94

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Association Analytics

MAY 27, 2022

The post Take Charge of Your Content: Know What You Have and How to Improve It appeared first on Association Analytics.

Content 169

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Association Adviser

MAY 14, 2020

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. Here's how.

Content 148

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Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. .

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Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. One of the greatest resources that your organization has is content—and likely lots of it. Here’s how.

Content 106

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential.

Marketing 52

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

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