Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content.

Content 75

Content Tips Marketing Certificate 75

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. Tip: Tap into tools that support the collection of comprehensive member data. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers. Take Your Marketing Reporting to the Next Level. But it doesn’t have to be! Be Consistent.

Report 203

Report Tips Marketing eBook 203

NXUnite

MARCH 4, 2024

To keep the momentum going even after your initial back to school event , consider using these tips to generate school spirit and maximize funds. Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. You’ve got this!

Tips 130

Tips Class Survey Marketing 130

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169

Content Strategy How To Course 169

Wild Apricot

OCTOBER 21, 2014

Here are some tips and insight on content marketing based on a recent Small Membership Advisory Community session. membership'

Content 150

Content Marketing Tips 150

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Here are some tips on ways to repurpose webinars for future engagement and revenue!

Content 197

Content eBook Discount Revenue 197

GrowthZone

SEPTEMBER 27, 2020

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Before you start worrying about your budget or your time, make sure that your social media marketing is as effective as possible. Post content your audience is interested in. Be consistent.

Social Media 78

Social Media Tips Marketing Review 78

Reid All About it

APRIL 19, 2024

Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 250

Newsletter Content Social Media Education 250

YourMembership

MARCH 6, 2012

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Smith is the Director, Inbound Marketing at YourMembership.com.

Content 150

Content Tips Software Social Media 150

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

Leadership 180

Leadership Content Social Media Sample 180

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Blue Sky eLearn

JULY 24, 2017

People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. For example, are you offering tips? Outlining a process?

Content 154

Content Class Tips Examples 154

Associations Now

SEPTEMBER 12, 2018

Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Content is a means to an end. That’s according to Omnipress Marketing Director Tracy Grzybowski.

Content 97

Content Marketing Tips Course 97

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Read on for a few useful tips. But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market.

Email Marketing 110

Email Marketing Tips Marketing Newsletter 110

Blue Sky eLearn

AUGUST 21, 2018

Today we’ll share some top tips for a successful implementation as well as why it’s so important to have a dedicated Project Manager leading the project on the vendor side. What content do you want to be populated in your LMS by that date? When adding new content, keep your audience in mind! Membership. Meeting Planning.

LMS 194

LMS Tips Project Course 194

Higher Logic

MARCH 19, 2020

Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. In terms of how to promote registration, you can proceed as if it’s a live event, but use strategy around content. Either way you go, remember these tips to increase engagement. Think creatively.

Tips 316

Tips Library Revenue Software 316

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Tip #1: Allow for Email Opt-in + Topic Selection. What to open?

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

MemberClicks

APRIL 24, 2024

We’ll examine association management best practices and provide tips and tricks to take your association to the next level. Tips and Tricks for Managing an Association If you are in search of actionable tips and tricks to elevate the quality of management in your association, here are a few. Provide a fresh, clean start.

Association Management 52

Association Management Tips Software Social Media 52

Higher Logic

MAY 1, 2020

We’re sharing specific tips for using a community to create an engaging virtual event experience. Join us for our ongoing event series, the Higher Logic Super Series , where we’re gathering bright minds to share practical and strategic content in a variety of formats, from webinars to Community Ask-Me-Anything Sessions with experts.

Tips 293

Tips Library Tools Communications 293

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Blue Sky eLearn

OCTOBER 11, 2017

Whether you’re a solo eLearning hero or you’re like the Avengers and you have a whole squad, we are counting down 10 tips that’ll help you put some POW into your program! Tip #10 – Preparation. If you already have content, decide what’s worth keeping. Tip #9 – Consistency.

Tips 215

Tips LMS Mooc Social Media 215

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

Tips 101

Tips Marketing California America 101

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. I’ve got one more tip: have them join your AMS users group and go to its events.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

AssociationChat

DECEMBER 28, 2020

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! In an effort to feed the content monster and continue to churn out high-quality pieces that will inform, inspire, or teach people; it is easy to get stuck in the creation zone.

Content 132

Content Industry Tips Examples 132

Nexus Marketing

NOVEMBER 3, 2023

A publishing partnership with Nexus Marketing is a great way to boost the overall SEO health of your website and save a ton of time along the way. We have a few tips. Use our content as a model for your own. Build internal links to your own content. Don’t use the full title of the content as the URL.

Tips 52

Tips Content Case Study Discount 52

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Entertain through video content.

Content 148

Content Newsletter Sample Video 148

Association Adviser

OCTOBER 19, 2021

In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. The post Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue appeared first on Association Adviser.

Revenue 116

Revenue Tips Content Marketing 116

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. It also offered a 15.22% conversion rate in 2021. Promoting upcoming events.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Association Success

OCTOBER 30, 2020

“It’s instances like these, where we are worked up and may not be completely professional, that taking a moment to reevaluate or step away from a situation will benefit you and your organization.”. How free content can build brand awareness and attract new members. Want to get personalized weekly updates straight to your inbox?

Tips 148

Tips Newsletter Content Conference 148

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Read our blog for three helpful tips. Read our blog for three helpful tips.

Education 57

Education Tips LMS Learning Management System 57