Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably.

Marketing 64

Marketing How To Social Media Video 64

MemberClicks

DECEMBER 27, 2023

There’s a good chance you’ve already benefited from the help of volunteers, but you might still have some questions on how to recruit more to your organization. It can be daunting to recruit and maintain the number of volunteers you need, but we have some tips to help you out below! Why is volunteer recruitment so important?

Recruiting 52

Recruiting Recruitment Social Media Project 52

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Tip #1: Allow for Email Opt-in + Topic Selection. What to open?

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI-generated SEO content is “polluting our culture for your own minor profit.

Revenue 256

Revenue Price Denver Tools 256

Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Here are 5 tips to help you maximize your impact and make sure your event is the event of the year: Picking the Right Association Management Software. Feedback cards.

Tips 201

Tips Software Recruiting Recruitment 201

Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. Content marketing specialist Rob Browne offers tips on the Wild Apricot Blog on how to make it successful.

Recruiting 87

Recruiting Recruitment Newsletter Social Media 87

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. Ask Me Anything: Marketing Automation Learn about marketing automation.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

AUGUST 1, 2019

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. Developing a growth strategy for your association takes time.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Nimble AMS

DECEMBER 18, 2023

I s your association in the market for new software ? The process may be related to membership , event registration, or learning content purchases. To effectively detail your membership processes, you’ll need to outline the processes for joining, renewal, and recruiting new members. Download now

Process 135

Process Software Tips Analysis 135

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. That’s why our first tip will be investing in a key management solution. Email marketing and communication. This means sending content that aligns with their values, preferences, and so on.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 15, 2023

Hat tip to Tip Tucker Kendall, CAE who, also on Collaborate, recommended nonprofitready.org as a primer on accounting and financial statements for nonprofits. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Financial statements. Microcredentials. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community). Dirty data.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. What should a nonprofit do (or not do) to maintain control over its valuable data and content?

Tools 272

Tools Strategy Revenue Technology 272

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. The post Top Tips From 2018 Membership Hacks appeared first on Associations Now. Personalization made simple.

Tips 103

Tips Handbook Recruiting Recruitment 103

Association Adviser

AUGUST 1, 2016

Recruit new members and staff. Check out our infographic for tips about how to use this powerful marketing tool to engage members in print, online and on social media: The post Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal by Brianna Lawson first appeared on AssociationAdviser.com.

Tools 60

Tools Content Marketing Recruiting 60

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | When will you see them again? 1 CAE credit. More info/register. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts. For help with your association’s digital efforts contact us here.

Marketing 52

Marketing United States Tips Email Marketing 52

MemberClicks

SEPTEMBER 29, 2022

A big plus: it can also help with your recruitment efforts. This benefits the employers, as they can cast a wider recruitment net to a targeted group of professionals within their industry. Sponsorship package tips for small staff organizations. Sell branded merchandise. Host a job board. And other social media placements.

Revenue 98

Revenue Tips Certificate Social Media 98