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Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 25 Free and Low-Cost Tools for Nonprofits .

Chicago 150
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Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 25 Free and Low-Cost Tools for Nonprofits .

Chicago 150
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.

How To 36
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Why People Aren’t Opening Your Emails

Associations Now

Over time, you might find that your users “check out” of your marketing emails—even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational. And that can prove a big problem.

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The 7 Things Your Members Desperately Want From Your Emails

Association Success

For example, in my association, I’m not going to send a grad school professor of language and culture an email advertising our newest book on how to teach language at the elementary school level. In addition, the definition of insanity is doing the same thing over and over … and expecting a different result. And in the same vein….

System 91
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Legacy Donor Stewardship for Associations: What to Know

ISAE

Pay attention to the cost and time associated with different forms of outreach, too, and focus those efforts on smaller groups of higher value donors. They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted.