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Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

A membership group focused on cybersecurity is worried that workers in the industry don’t have enough training to take on an increasingly sophisticated array of online threats. The offering will be free to (ISC)²’s members and associates, according to an association press release.

Strategy 105
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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).

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How to Create a Job Board and Generate More Revenue

MemberClicks

Identify your niche, goals, and metrics for success Determine your audience by identifying demographics such: Location Industry Values Beliefs Interests Job Interests You may also want to look at the niche your organization satisfies by analyzing your member base and referring to or creating member personas and a member journey.

Revenue 52
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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor. Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name.

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Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. The exhibition industry is adopting social media and digital-marketing efforts in an effort to strengthen sales and drive revenue.

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Pro Tips on Pitching Media

Associations Now

Effective PR can help associations stand out as leaders and experts in their respective industries. Associations are perfectly primed to serve as spokespeople for their respective industries, communications professional Sheri Singer told Associations Now earlier this week. Don’t rely on the press release,” Singer said. “If

Tips 40
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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

Tell me if this sounds familiar: A new industry trend comes along that puts more freedom in the hands of users, and people in the IT department are a bit skeptical about whether it’s right for the association. Flip your Top-down Strategy. Perhaps you might even be one of those people. . Bottoms up.