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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach. Address readers by name.

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Report: Targeted Emails Draw Higher Engagement

Associations Now

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Explore ways to enhance visibility, financial communications, accountability, improve management of financial resources, and optimize the impact of financial reporting and messaging.

Revenue 256
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Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

A crash course in Gen Z for associations. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Accenture reports 70% of Generation Z consumers have written at least one shopping review and 40% of Gen Z shoppers give routine feedback.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150