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Association Brain Food: 10.18.24

Reid All About it

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. How do we move beyond the symbolic photo opportunities and create relationships that deliver real value to members? Member engagement. More info/register.

Revenue 259
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education.

Revenue 259
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276
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How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good.

How To 229
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 271
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Association Brain Food Weekly: 12.3.21

Reid All About it

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Learn how to set yourself up for success in this new era of meeting design. Quick hits.

Revenue 195
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Association Brain Food Weekly: 7.23.21

Reid All About it

WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. Marketing General Inc. Digital nomads.

Video 195