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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.

Revenue 320
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296
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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160
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Association Brain Food: 4.19.24

Reid All About it

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. Education + mentoring. Decline of trust.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Distraction is an occupational hazard for all of us.

Revenue 256
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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

And, it’s not too hard to do: If you’ve got pots and jars, something to pickle, stick to the process, and invite a few taste testers, then you’re golden. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Of course not… or am I? You ready for those four tips? You decide.

Revenue 191
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In their last year as students, the association shared content about the certification program, offering opportunities for these students to take the course even though they could not certify. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association.