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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Demystifying API.

Chicago 200
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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362
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Association Brain Food Weekly: 9.25.20

Reid All About it

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Marketing Manager, Aptify. Conference attendee learning journey. Host: Cvent.

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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Just two percent of people surveyed think their association is overstaffed.

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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

It’s about the exponential increase in capabilities from new technologies and human innovation. I lead a presentation on video use by associations at the recent ASAE Annual Convention in Dallas. To prepare we surveyed associations about their use of video and my co-presenters and I watched lots of association videos.

Review 100
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Lunchtime Links: 3 Essential Project Management Skills

Associations Now

Faced with the emergence of new technologies, it’s only natural that we seek out tools and resources to help us work smarter. But technology is only useful if we first have a plan in place to get us where we intend to go. Stay on task: Technology is a wonderful thing. Stay on task: Technology is a wonderful thing.

Project 40
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SCD Group: Social Media & Internet have replaced 2 of top 3.

SCD Group

Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. It was headlined: Top 10 Benchmarks in Membership Marketing. And, a special thanks to Marketing General for this annual survey. Good stuff. I know, because I have!