Remove Definition Remove Marketing Remove Member Engagement Remove Member Experience
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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205
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Three benefits of developing thought leadership content at your association

Nimble AMS

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Someone with 5+ years of professional experience under your belt?

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food: 1.5.24

Reid All About it

I’ll definitely make her party prosciutto bundles and double blue canapés again. Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. 1 CAE credit. Host: Zzeem Thu 1/11 at 1 p.m. –

Revenue 277
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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

An engaging experience with digital, personal touchpoints along the way. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. What information do your members need at a specific time?

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[Guest Post] You Might Need an Association Management Company If…

SBI

Now we could always use more (of all of those) but if you feel like your lack of resources is starting to have a negative impact on your association, particularly on your membersexperience with your association, then it definitely may be time to seek out the help of an AMC. Digital marketing, for example.