Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. 1 CAE credit. More info/register. 1 CMP credit.

Chicago 195

Chicago Certificate Marketing Content 195

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. This is definitely something to consider. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

High Context

DECEMBER 28, 2009

The term ‘member engagement’ is often bandied about in the association world. I thought I would put a stake in the ground with my definition of it in the work I do with clients. Member engagement is the result of a member investing time and/or money with the association in exchange for value.

Member Engagement 40

Member Engagement Resources Conference Organization 40

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Learn how to identify what’s valuable to your members, serve it to them in an attractive and engaging way, and get your stakeholders on board. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 180

Leadership Content Social Media Sample 180

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Whoa, members are definitely interested in career growth.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Association Analytics

NOVEMBER 16, 2021

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Consider separate marketing by region where your members live.

How To 169

How To Report Examples Tips 169

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. 1 CAE credit. 1 CAE credit. More info/register.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Hear about some major considerations for online engagement.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. I will definitely make that again.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

MARCH 7, 2017

No matter what the community is for - customer support, ambassador programs, association member engagement or an employee intranet - it should be a place where many people in the organization comes together to support the community and learn from members. Marketing is the gateway department.

Survey 214

Survey Team Marketing Content 214

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

SBI

AUGUST 27, 2020

Now we could always use more (of all of those) but if you feel like your lack of resources is starting to have a negative impact on your association, particularly on your members’ experience with your association, then it definitely may be time to seek out the help of an AMC. Digital marketing, for example.

Association Management 105

Association Management Member Engagement Event Planning Resources 105

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Marketing 250

Marketing Tips Communications Report 250

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Mariner Management

FEBRUARY 3, 2021

If the pandemic this past year taught us one thing, it is that local chapters are definitely still relevant. Chapters have been essential contributors to our association’s bottom line by delivering member value through education, volunteering, and networking. Think about member retention. The answer may be in real-time data.

Member Engagement 62

Member Engagement Software Revenue Tools 62

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. The member pays a fee to have access to defined benefits.” Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 365

Montana Content Price Strategy 365

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Potomac Core

JANUARY 31, 2017

In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association. He points to how his Association is answering the call and positioning itself to be a growth agent for the printing and imaging industry.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

FEBRUARY 9, 2016

A challenging and dynamic economy are changing the definitions of success for global companies. Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges.

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Learn how to keep the conversation going post-event and uncover the content your members want and need.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement. The vital association definition sets a high bar indeed.

DC 100

DC eBook Member Engagement Innovation 100

Reid All About it

MARCH 26, 2021

Ultimate Member Engagement: The Power of Data-Driven Decision Making. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Protech

APRIL 29, 2020

By Evan Hendershot – Digital Marketing Specialist . Interestingly, 92 percent of respondents answered, “No,” but our panel explained how easy it is to add AI to your member engagement toolbox. . And not just for marketing automation purposes. . “In Are you using artificial intelligence at your association?” .

Survey 83

Survey Software Newsletter Tools 83

Higher Logic

APRIL 13, 2017

Just remember that you probably won’t be able to definitively spell out your impact on the company’s bottom line when your community is just getting started. It shows increases in engagement and progress toward fulfilling your business-level strategy over time. For instance, as member engagement increased, did sales improve?

How To 180

How To Revenue Member Engagement Content 180

Spark Consulting

NOVEMBER 20, 2017

The total value the association receives from a member encompasses far more than just one year’s dues payment. That means it’s probably OK to invest more than the value of one year’s dues to get a new member. Marketing General has some helpful base formulas you can use as a starting point. But how much more?

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Leading Learning

DECEMBER 9, 2021

Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. This means you’ll need to demonstrate that there is a demand among your members for education courses at your association.

Price 90

Price Indiana Course Cost 90

Higher Logic

MAY 16, 2019

An engaging experience with digital, personal touchpoints along the way. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. And you understand how it impacts your view of companies and organizations.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Hear about some major considerations for online engagement. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy Conference North Carolina 259

Potomac Core

SEPTEMBER 14, 2016

The association becomes the leader , convener, and facilitator, and it helps member executives make effective use of limited time. Its boundaries go beyond traditional membership definitions, and links the industry “value chain” to become the global strategic partner. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100