Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. More info/register. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Membership engagement. Audience personas. Actually, this is a good idea when writing any content. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

AUGUST 28, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct.

Montana 359

Montana North Carolina Content Certificate 359

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. Membership recruitment and retention aren’t isolated processes. Your prospective members expect that your organization has transformed digitally just like all the other companies and brands they interact with.

Member Experience 196

Member Experience Technology Content Communications 196

Eric Lanke

JULY 2, 2018

That's the person we call the decision-maker, the one who has the authority to decide if the company in question will or will not be a member of our association. Whoever it is, we definitely work to ensure that this person sees and receives value for his or her membership in our organization.

Committee 113

Committee Recruiting Recruitment Industry 113

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems. Tap Chapters as a Member Engagement Channel.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

MARCH 26, 2021

Ultimate Member Engagement: The Power of Data-Driven Decision Making. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Learn how to keep the conversation going post-event and uncover the content your members want and need.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results.

Revenue 370

Revenue Strategy Content Education 370

Optimist Consulting

AUGUST 28, 2014

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals?

Case Study 100

Case Study Recruiting Recruitment Maine 100

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit. Host: PCMA.

Revenue 195

Revenue Video Strategy Industry 195

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. But email’s evolution has proven it to be even more powerful today than ever before, with a user base in the billions and an impeccable ROI unlike any other marketing channel. And let’s not forget, your members expect it. recruiting new members.

How To 52

How To Newsletter Content Communications 52

MemberClicks

NOVEMBER 23, 2021

New member recruitment efforts. While one member may be invested in fundraising progress, another may be waiting to hear about the hottest volunteer opportunities. Members may not want to commit to something while they’re at your meeting, but they could be willing to commit afterward. Volunteer opportunities.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

MemberClicks

NOVEMBER 23, 2021

New member recruitment efforts. While one member may be invested in fundraising progress, another may be waiting to hear about the hottest volunteer opportunities. Members may not want to commit to something while they’re at your meeting, but they could be willing to commit afterward. Volunteer opportunities.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Phew, life is definitely not boring. Metaverse denizens.

Tips 41

Tips Video Content Marketing 41

Reid All About it

APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Host: American Marketing Association.

Proposal 39

Proposal Price Technology Recruiting 39

MemberClicks

OCTOBER 10, 2023

Its objectives should balance strengthening member relationships with ensuring a consistent revenue source. After establishing the program’s purpose, it’s essential to delineate the roles of both members and the organization. You should also research similar nonprofits and analyze their membership structures.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

MAY 1, 2020

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success.

North Carolina 273

North Carolina Revenue Strategy Education 273

Membership Marketing

MAY 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. I agree with his definition. Labels: Membership Engagement , Membership Life Cycle.

Marketing 40

Marketing How To Price Analysis 40

MemberClicks

OCTOBER 11, 2023

Elements of a business plan include: Executive summary Products, programs, and services Marketing plan Operational plan Impact plan Financial plan For more information on building your nonprofit business plan, see the Council of Nonprofits’ guide to business planning for nonprofits.

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 44

Revenue Email Marketing Education Review 44

Association Adviser

MAY 20, 2014

Think of your members as belonging to a tribe, with your leadership as the elders. Discover the core reasons for your tribe’s existence and why members want to belong. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media.

Social Media 60

Social Media Communications Content Strategy 60

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. Episodes are published Monday mornings in both audio and video format on most podcast services.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? Thu 8/15 at 11:30 a.m.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying. Host: NXUnite by Nexus Marketing. More info/register.

Price 43

Price Technology Strategy Software 43

Reid All About it

JULY 20, 2018

The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. 1 CAE credit.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

APRIL 15, 2022

When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Rory Archibald, Associations, Sectors & Marketing, VisitScotland. Presenters: Matt Snodgrass, Marketing Lead, Swapcard.

Video 39

Video Revenue Strategy Technology 39

Breezio

JANUARY 10, 2017

They are the most in-demand new member recruitment category and they come with high digital expectations. One point in particular that we fully align on is the belief that “The fundamental building block (of engagement) is curated content, not just discussions.” Millennials now make up 50+% of our workforce.

Content 28

Content millennials Strategy Recruiting 28

Reid All About it

OCTOBER 26, 2018

This is a must-read-and-keep, definitive guide to email deliverability. How Your Organization Can Use AI to Increase Member Engagement Right Now. Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming.

DC 34

DC Washington Chicago LMS 34