Remove Download Remove Innovation Remove Marketing Remove Newsletter
article thumbnail

Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

article thumbnail

Association Brain Food Weekly: 11.26.21

Reid All About it

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135
article thumbnail

How to plan a professional development day for your association  

Freestone

A Professional Development Day is an innovative way to keep members engaged with your learning program. Download now The post How to plan a professional development day for your association appeared first on Freestone by Community Brands. You might consider scheduling an annual Professional Development Day!

How To 73
article thumbnail

Association Brain Food Weekly: 1.21.22

Reid All About it

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195
article thumbnail

3 things successful associations do to get their members to stick around

Association Success

You could: Determine how many subscribers open your newsletters. Used wisely, digital marketing channels can produce substantial engagement. But if your website makes it difficult to find these vital resources, their loyalty will fade into frustration and inertia. . Identify user experience issues by studying a website heat map.

article thumbnail

Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . Print ads, direct mail and other traditional marketing pushes out static messages, sometimes obscuring the lived reality behind the message. There’s an old saying in writing: “Show, don’t tell.”

Content 107