Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

GrowthZone

SEPTEMBER 18, 2017

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” Download “Social Media Survival” for. People turn to social media for information. According to Nielsen , Americans spend an average of 5-6 hours/week on social media.

Social Media 83

Social Media Tips Software Tools 83

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities add to the always-evolving digital tool box and provide today’s association members with the ability to connect, network and share in a private community space of interactivity. Develop Personalized Experiences.

Marketing 198

Marketing eBook Content System 198

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Objection 2: Social Media.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Association Success

MARCH 13, 2020

As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry. . The oft-used tool is one of the easiest ways to connect, especially for quick meetings. Social media .

Tools 141

Tools Austin Price Texas 141

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Expo Logic

FEBRUARY 27, 2020

And your event app is your tool to help you educate and inform your attendees, build attendee engagement, drive attendee networking, add value for your sponsors and exhibitors and so much more. But an event app is only as good as the number of attendees that download it. Download the full guide to receive all ten for free.

Social Media 36

Social Media Tools Communications Conference 36

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Dive into this process more fully with a free eBook.

eBook 286

eBook Tools Products Communications 286

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

Tips 136

Tips Social Media Revenue Content 136

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Leverage social media. Use your social media platforms to spread the word about your upcoming events. Read our blog for more tips. Personalize emails.

How To 113

How To Discount Member Engagement Social Media 113

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Download it now. Essential email newsletters.

Content 134

Content Social Media Newsletter Video 134

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

Communications 78

Communications Directory Social Media Massachusetts 78

Association Success

AUGUST 25, 2020

Defining who your members are and what they want is similar to the customer avatar exercise marketing professionals use to gain a sense of their target customers. Satisfied members will become your best marketing channel when they refer their friends and colleagues to the association. Download it now. VIP groups.

Social Media 127

Social Media Certificate Course Content 127

Association Adviser

DECEMBER 19, 2017

One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations. Automated workflows. Landing pages and forms. Attribution reporting.

Technology 62

Technology Marketing Cost Tools 62

Association Adviser

DECEMBER 19, 2017

One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations. Automated workflows. Landing pages and forms. Attribution reporting.

Technology 60

Technology Marketing Cost Tools 60

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

Social Media 60

Social Media Newsletter Maine Tools 60

Slice-Works

NOVEMBER 9, 2017

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on. How Social Media Strategy Should Work.

Social Media 28

Social Media Strategy Content millennials 28

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Weigh the Benefits of Social Media with Privacy and Data Risks.

Organization 143

Organization Social Media Maine Revenue 143

Association Success

OCTOBER 21, 2020

Content should drive social media engagement. If your content rarely receives comments and likes on social media, it’s time to reevaluate how you’re promoting it. . There are two possibilities for low engagement on social media: The content doesn’t align with your audience’s needs and interests.

Content 86

Content How To Social Media Newsletter 86

Freestone

DECEMBER 12, 2023

Offer dynamic and diverse content On-demand content is any learning material that can be downloaded at any time. Compare your content to the popularity of social media and how most people enjoy short bursts of knowledgeable content in some cases and longer formats in others.

Learning Management System 82

Learning Management System LMS Revenue System 82

GrowthZone

JULY 18, 2017

Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. No interruption required – just good compelling content proliferated online for our target market to find. Storytelling.

Marketing 60

Marketing Member Engagement Content Newsletter 60

Association Success

OCTOBER 2, 2020

MORE: 14 content curation tools every online marketer should check out now. Each day, social media provides a never-ending feed packed with information. The key is to add context — the missing ingredient that makes social media so disorienting. . Readers are overloaded with information.

Content 83

Content Social Media Newsletter Review 83

Higher Logic

AUGUST 16, 2018

Integrating your marketing automation platform with multiple data sources. The purpose of integrating data with your marketing automation platform is to help you develop a digital behavioral identity for each subscriber, with the goal of personalizing the content they receive to increase engagement.

Social Media 153

Social Media Sample Marketing Examples 153

GrowthZone

APRIL 23, 2020

Google : Free premium version of workplace video chat tool. Threads : Free access to collaboration tools and Pro/Team plans for all users. Kissflow : Free trial of this SaaS-based business process management (BPM) and workflow automation tool. Range : Free “team success” tool used by Twitter, Carta, Pocket, and more.

Resources 158

Resources Software Video Class 158

Association Success

SEPTEMBER 22, 2020

Stay ahead of emerging conversations by using tools such as: Google Alerts that syndicate keyword-related content. Social media tools such as TweetDeck that allow you to follow conversations in real time. Most email marketing software will allow you to easily program their first names into the subject line or greeting.

Content 78

Content How To Newsletter Social Media 78

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. CMP credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. It is now available to you as a download. The most popular social media used by associations. To download a copy, please use this link. The communication methods used to engage new members.

Report 40

Report Marketing Social Media Leadership 40

Association Success

OCTOBER 5, 2020

Fortunately, there are plenty of software tools that make collecting and leveraging data a breeze. Used wisely, digital marketing channels can produce substantial engagement. Aim to increase vital engagement metrics such as: The number of likes, comments and new followers on your social media channels.

Newsletter 131

Newsletter Analysis Social Media Resources 131