GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Video | Zionsville Chamber of Commerce – BEST OF SHOW. The chamber’s social media reach went from 250,000 in 2019 to over 2.8

Communications 78

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Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. .

Video 48

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Achieve

MAY 18, 2021

For nonprofits, social media is one of the most effective methods of raising funds and awareness. Not only are social media pages free to have, but you can utilize all the extensive features of each platform to reach people that may have never even heard of your organization. If you aren’t ready to. hire Achieve.

Social Media 105

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Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

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Association Success

AUGUST 25, 2020

Defining who your members are and what they want is similar to the customer avatar exercise marketing professionals use to gain a sense of their target customers. Satisfied members will become your best marketing channel when they refer their friends and colleagues to the association. Download it now. VIP groups.

Social Media 127

Social Media Certificate Course Content 127

Spark Consulting

APRIL 19, 2013

I know it’s a little late, but I was busy launching the new whitepaper on associations and CRM last week (you have downloaded your free copy , right?). Susan Etlinger of Altimeter Group presented a great keynote on the concept of measuring social media results. It’s my Top 5 from digitalNOW. I smell a trend!

Social Media 150

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Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. Top digital marketing formats for content include: Blogs. Papers and downloadable content. Social media. Download it now.

Products 78

Products Content Strategy Social Media 78

Association Success

OCTOBER 21, 2020

Whether someone encounters your organization through a blog post, video or one-sheet, content can serve as the first step in a potential member’s journey. Content should drive social media engagement. If your content rarely receives comments and likes on social media, it’s time to reevaluate how you’re promoting it. .

Content 86

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EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. A warm welcome package can include a friendly email, a video, a paper letter, or anything else that shows the value of membership. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

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Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

Tips 136

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Association Success

OCTOBER 27, 2020

An eye-catching blog based on a longer study, a stylish video on a timely issue and an engaging social media campaign are all examples of freemium content that can catch the public’s attention. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. .

Content 107

Content Strategy Library Newsletter 107

Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Posting video clips of sessions on YouTube. Download it now. By getting comfortable with the unknown, your association will be more prepared to adapt to whatever the future holds.

How To 148

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Association Success

MARCH 13, 2020

Combining both dial-in virtual meeting capability and video and screen sharing, it’s perhaps the easiest software for group gatherings. Social media . Many people forget that video calls are possible using the apps you likely already have downloaded on your phone, including Snapchat, Facebook and, for Mac users, FaceTime.

Tools 141

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AssociationChat

AUGUST 14, 2020

Sometimes I dread looking at the analytics for my website, social media, and podcast. Sometimes, especially after dutifully going about the boring business of regular posting and caretaking for my website or social media accounts, I see numbers I don’t hate. Measure those podcast downloads! It’s maddening.

Content 90

Content Social Media Marketing Review 90

Associations Now

SEPTEMBER 9, 2015

Everyone’s always talking about video, but what are some legitimate ways to use it for lead conversion? From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? Plus: A new podcast for the association community debuts.

Video 40

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GrowthZone

MARCH 24, 2020

By the Numbers: Association Word-of-Mouth Marketing >> A group should be named something specific so that users can find and join the group. A quick internet search provides examples of rules used by groups across various social media platforms. Easy Ways to Use Video. Download the 2020 Association.

How To 112

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Associations Now

FEBRUARY 26, 2019

Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. Curated video testimonials. Some specific tools, distribution channels, and strategies will help you put them in the spotlight. Podcasting with members.

San Francisco 103

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Optimist Consulting

SEPTEMBER 29, 2014

After speaking to their target market for recruitment, young people, ICE was able to identify and then address the two main issues that seemed likely key contributors to the figures and fallout mentioned above. The video has already received over 40,000 hits since its upload to YouTube on 19 September. What have ICE done in response?

Recruiting 100

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Associations Now

OCTOBER 23, 2018

I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. The stickers are available for download in the Apple and Android app stores for 99 cents.

Social Media 90

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 161

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

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Association Success

MARCH 4, 2020

With the amount of information it’s possible to collect not only from our social media accounts but also our email campaigns and websites, it’s easy to feel totally overwhelmed by the sheer number of numbers. . Betsy Reid is the communications and marketing director at PEAK Grantmaking, an association of grant-writing professionals.

Content 94

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Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Association Success

SEPTEMBER 28, 2020

In practice, this means putting tried-and-true digital marketing tools to work. Popular tactics include: Creating shareable graphics for social media platforms. Investing in podcasts, videos, and other forms of multimedia. Publishing free, SEO-optimized blog posts for the public.

Technology 78

Technology Newsletter Content Tools 78

Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Delve into your potential clients’ world through surveys, interviews, and social media analysis. Choose the right platforms Not all social media platforms are created equal.

Price 36

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Disciple Media

JUNE 6, 2022

Keep All Your Coaching Videos in One Place. With a coaching app, all your workout videos are available in one place, negating the need to provide links to 3rd party platforms and simplifying things for your clients. Of course, you retain the option of posting related videos on YouTube that bolster your efforts.

Social Media 36

Social Media Video Library Guidelines 36

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. This is especially true for social media. Your marketing plan needs to be tied to your strategic plan.

Marketing 28

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Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. Did the survey explore the use of video?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

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Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. We also offer speaker handouts for download to attendees (before and after the conference). We offer for sale audio and video of conference sessions.

Content 100

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Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Volunteer learning journey. Ronn Levine, SIIA ). every Monday.

Newsletter 195

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SCD Group

JULY 31, 2012

Integrated Marketing Tip for Associations and Nonprofit Organizations. Shared by Betsy Wintringer, Director of Marketing, Association Management Center. Before you begin digital marketing, consider the desired outcome when developing a social media strategy and make sure it aligns. Tuesday, July 31, 2012.

Tips 40

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Disciple Media

DECEMBER 9, 2019

“Download our app.” They probably already have a website, a blog, and are on at least a few social media platforms. You may be thinking, “But I can do all of that on social media.” Most business owners and marketers aren’t. If you need some inspiration, check out Dollar Shave Club’s first explainer video.

Discount 39

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Disciple Media

NOVEMBER 23, 2022

2: Conduct market research: Some suggest you should create an executive summary, but for life coaching, that’s just overkill. See who your competitors are, how they market their services, whether they use a website or app, how much they charge and other relevant facts. Would you reach that person through social media?

How To 68

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Associations Live

MAY 7, 2012

MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. Set up a marketing budget and empower staff to utilize the budget for their specific projects. marketing. (7).

Marketing 40

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Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Get involved on social! Tips for Moderating.

Library 153

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MemberClicks

DECEMBER 21, 2021

Additional research forecasts that the virtual event market will hit $504.76 About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. On-demand content can include pre-recorded videos or ebooks that supplement their takeaways from live sessions. Social Media Contest.

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