Tue.Feb 05, 2019

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The Truth About Choosing A Nonprofit Career Path + 8 Experts’ Advice

Wild Apricot

Looking for a change? Figure out the right nonprofit career path for you with step-by-step advice and tips from nonprofit career experts.

Tips 414
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How to Prevent AMS Implementation Frustration

Association Adviser

More than once, we have heard from associations that they hate their association management software (AMS) but they would never change it. One of the main sources for this statement stems from fears about AMS implementation. Through leading hundreds of implementations, the team at Naylor Association Solutions has seen it all. Here are some best practices to draw upon when you consider launching your first AMS or when you make the move to a provider that can help your association reach longer ter

How To 60
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Daily Buzz: Leverage Common Apps to Boost Meeting Attendance

Associations Now

To turn potential conference attendees into registrants, keep your marketing strategy as simple and streamlined as possible. Also: the workplace culture of the future. Event technology is getting more complex every day, but the key to connecting with potential attendees—and boosting attendance numbers—is keeping tech simple and engaging via the software and tools they’re familiar with.

Tools 79
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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

Renee presented on this topic at Higher Logic’s annual user conference, Super Forum. Talk about the importance of the customer experience is everywhere these days, and it’s not just analysts or leading organizations doing the talking anymore. Delivering a consistent, low-effort customer experience from end to end has huge business benefits, but requires a fundamental organizational commitment that must cut across departments and teams.

Review 149
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Why Associations Must Change Their Email Format – Now.

GrowthZone

Tweet. In their fantastic (but lengthy) report, The 2019 State of Email , Litmus Software gives a comprehensive look at significant developments affecting email programs. A big takeaway? It’s time to change your association emails and make them more voice-friendly. Why now? Because 39 million Americans now own a smart speaker; people are using those virtual assistants to check their email with voice commands.

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What Exactly is Predictive Analytics?

Association Success

On changing the world, one data set at a time. Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected. This could comprise of all sorts of things: web clicks, demographic information, email campaigns or sales, to name a few.

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Meet Outside the Box: Bringing the Destination to Attendees

Associations Now

Attendees may lack time to fully experience the meeting destination, but thoughtful curation of the city’s best offerings can be the solution. Event planners are turning to unique venues—such as art galleries, local factories or parks—to provide attendees with experiences they cannot have in another location. Despite that trend, the fact is that half of all meetings will still take place in hotels and convention centers, a report from Eventbrite shows.

Austin 85
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CompTIA Report: Convergence Is 2019’s Defining Tech Trend

Associations Now

Rather than a single “next big thing” to define the way that the tech sector builds itself, CompTIA’s latest industry outlook argues that 2019 will be the year that many of the big trends will come together. In recent years, tech has been caught on a series of hype trains, from big data to blockchain to artificial intelligence to cloud computing to 5G and everything in between.

Report 68
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Outdoor Industry Partnership’s Goal: Fight Climate Change, Save Ski Season

Associations Now

A new partnership between major outdoor industry groups aims to amp up advocacy around climate change—an issue that has a direct effect on the length of the ski season. The outdoor industry—including equipment manufacturers, facility owners, retailers, and companies—has reason to focus on climate change. And it was something on display during the Denver-based Outdoor Retailer Snow Show last month, where three groups that touch upon all of these sectors—the Outdoor Industry Association (OIA), Sno

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.