Sat.May 09, 2020 - Fri.May 15, 2020

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.

Tools 296
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The Ultimate Guide to Creating A Membership Site

Wild Apricot

If you're thinking of creating a membership site, this ultimate guide has everything you need to know to get started.

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How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

Content 148
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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. This is a huge honor for us, as this ranking is based on reviews directly from our customers. The backing of G2 and our customers proves we’re achieving our mission: Making organizations successful by bringing them closer to their customers through meaningful interactions and powerful

Review 287

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Help Your Members Find the Signal in the Noise

Spark Consulting

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. People are overwhelmed with information, much of it false or untrustworthy, and are increasingly unable to discern what is reliable and what is not.

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Market Virtual Education Programs Carefully and Caringly Right Now

WBT Systems

Market Virtual Education Programs Carefully and Caringly Right Now. Read more about Market Virtual Education Programs Carefully and Caringly Right Now.

Education 201
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SURGE Connect registration is now open

Association Success

Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect , we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has changed, but our need to connect, create community and find new ways to push our industry forward has only become more apparent.

Industry 167
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The Top 10 Association Websites in 2020 + How to Build Your Own

Wild Apricot

Looking to create a website for your association? We've rounded up the top 10 best association websites of 2020 and will show you how to create your own.

How To 438
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” That is, pulling together a list of related links.

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Teach Your Members to Be Indispensable

Smooth The Path

In my little cul-de-sac neighborhood, someone in every home has a job that has been impacted by COVID. One neighbor owns a sit-down restaurant and is scraping rent together by opening for take-out every night with a shoestring kitchen crew. At another house, an oncology nurse’s schedule was reduced to every other week. Yet, another neighbor is the principle of a very successful interior design firm, and she saw her business go from far too busy to no client work in three days.

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How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors

Membersuite

Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that.

Marketing 141
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Everything You Need to Know About Live Video Streaming for Nonprofits

Wild Apricot

It’s never been more important to build your nonprofit’s online presence. Read on to learn all about live streaming and live video best practices.

Video 446
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Stop Trying to be Google

Spark Consulting

If an association wants to move beyond mere aggregation and serve your members by providing real curation, what should you do? To quote my co-author HilaryMarsh: “Stop trying to be Google.” Quoting from our new whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload , Your association’s community is experiencing information overload in a time when it’s become increasingly difficult to assess the quality of that information due t

Content 195
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Is co-leadership right for your organization?

Association Success

We have all heard the phrase “two heads are better than one.” Most of us can agree collaboration and communication contribute to growing creativity, but Angela Kisskeys and Sarah Ruzek have managed to put collaboration at the core of their association. . Collectively, they have headed Associations North for the last three years, an association that identifies itself as “the association for associations.” .

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Relieve stress: Pandemic self-care strategies for community association leaders

Ungrated

Community association managers and board members are no strangers to stressful situations—from rules enforcement to addressing assessment delinquencies. The COVID-19 pandemic likely has only added to the tension. Finding ways to relieve stress, prioritize emotional well-being, and maintain your physical health are more important than ever. Daily routines have been altered, worries over finances have increased, and feelings of loneliness have swelled due to being apart from family and friends whi

Strategy 118
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Why Associations Need to Innovate to Survive

Wild Apricot

Want your association to survive beyond the pandemic? Sarah Sladek, CEO of XYZ University, shares how you can do so.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Contracts and Event Cancellations: Lessons Learned

AMR Management Services

Due to the coronavirus pandemic, there have been an unprecedented number of event cancellations and postponements in 2020. Since early March, as of this writing, we have cancelled 13 AMR.

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Podcast: Assessing Your Data Analytics Program

Association Adviser

Listen for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about improving your asosciation's data analytics. The post Podcast: Assessing Your Data Analytics Program appeared first on Association Adviser.

Tips 82
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Lessons Learned: MC Thrive and Tips for Planning a Virtual Event

MemberClicks

Last week, MemberClicks hosted MC Thrive, a one-day virtual education experience designed to prepare association and chamber professionals for what’s next. When we first started talking about the idea of a conference, the goal was clear — produce an event where attendees could engage virtually and get meaningful takeaways related to our current world — but when it came to actual execution, we had a lot more questions than we did answers.

Tips 91
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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Contracts and Event Cancellations: Lessons Learned

AMR Management Services

Due to the coronavirus pandemic, there have been an unprecedented number of event cancellations and postponements in 2020. Since early March, as of this writing, we have cancelled 13 AMR.

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Free Up Your Member Communication Real Estate with Programmatic Advertising

Association Adviser

Programmatic advertising allows associations to inform members of business opportunities and earn non-dues revenue without trampling their own grass. The post Free Up Your Member Communication Real Estate with Programmatic Advertising appeared first on Association Adviser.

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Wayfinding for Groups: Seven Questions to Accelerate Progress

Idea Architects

Wayfinding. It is the term used to describe the various ways that cities, buildings, parks, transit systems, and more help people find their way and avoid getting lost. I find that more successful organizations pay great attention to wayfinding. Doing so usually accelerates group progress and often increases the satisfaction of group members. During the early stages of every new group —a committee, a staff project team, a board, et al—a handful of basic wayfinding questions need to be answered.

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Real-world lessons in the painful consequences of outdated software

Nimble AMS

What associations can learn from a failed online learning launch. Outdated and poorly maintained technology can hurt your organization when you need it most. Here’s how to avoid trouble. At Nimble AMS, we often talk about the struggles organizations have historically experienced with their association management software (AMS) upgrades. What we haven’t talked about as much are the real-life consequences of outdated software.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.