Sat.May 09, 2020 - Fri.May 15, 2020

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.

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The Ultimate Guide to Creating A Membership Site

Wild Apricot

If you're thinking of creating a membership site, this ultimate guide has everything you need to know to get started


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How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty Citizen

It’s Time to Get Tough – Association Hustle Podcast Episode 232

Moery Company

Things aren’t coming back like they were. This is a test. What grade will your association get? The latest on what is happening in the association field regarding memberships, events, and sponsorships. Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

Help Your Members Find the Signal in the Noise

Spark Consulting

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. People are overwhelmed with information, much of it false or untrustworthy, and are increasingly unable to discern what is reliable and what is not. Associations can help.

More Trending

Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. Specific questions about the impact of the coronavirus have been added.

What is your biggest professional accomplishment? – Ask JP #021

Moery Company

The question today is a different one, it is, “What is your biggest professional accomplishment?” ” I’ll tell you what – and I’m absolutely sincere about it – giving people an opportunity and a chance is something that I’m proud about. I’m fired up about providing folks in our company a chance and an opportunity to succeed and help fulfill some of their goals. That is the best thing ever.


What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” ” That is, pulling together a list of related links.

Why Associations Need to Innovate to Survive

Wild Apricot

Want your association to survive beyond the pandemic? Sarah Sladek, CEO of XYZ University, shares how you can do so

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. This is a huge honor for us, as this ranking is based on reviews directly from our customers.

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Next Steps for Business Development – Association Field Report (May 15, 2020)

Moery Company

We’re watching something that’s getting ready to happen and it’s this: we’re about to be in a real business development, either in crisis or opportunity, mode in your organizations over the next 30 to 60 days. Think about what’s been happening. Some of you may have suspended your recruitment activity. You may not have sent out membership renewals. We’ve all adjusted or canceled meetings and we haven’t been selling sponsorships for them.

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Stop Trying to be Google

Spark Consulting

If an association wants to move beyond mere aggregation and serve your members by providing real curation, what should you do? To quote my co-author HilaryMarsh: “Stop trying to be Google.”

The Top 10 Association Websites in 2020 + How to Build Your Own

Wild Apricot

Looking to create a website for your association? We've rounded up the top 10 best association websites of 2020 and will show you how to create your own

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Lessons Learned: MC Thrive and Tips for Planning a Virtual Event


Last week, MemberClicks hosted MC Thrive, a one-day virtual education experience designed to prepare association and chamber professionals for what’s next. When we first started talking about the idea of a conference, the goal was clear — produce an event where attendees could engage virtually and get meaningful takeaways related to our current world — but when it came to actual execution, we had a lot more questions than we did answers.

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JP Moery Joins Episode of W.A.C.E. Chamber Leadership Podcast

Moery Company

JP Moery joins W.A.C.E. CEO Dave Kilby on the latest episode of the W.A.C.E. Chamber Leadership Podcast to chat about the importance of chambers and how to leverage a chamber’s value during the COVID-19 pandemic. Topics covered, and their time stamps, are below: The concept of building muscle (2:20). Selling memberships and renewals during a pandemic (4:25). Rethinking sponsorships in a pandemic (7:30). Selling solutions instead of selling products (10:40).

SURGE Connect registration is now open

Association Success

Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect , we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has changed, but our need to connect, create community and find new ways to push our industry forward has only become more apparent.

How to Make Revenue Without Events in Wild Apricot

Wild Apricot

If running events is no longer an option for you, this post will cover tips and examples on how you can use Wild Apricot to make more revenue

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors


Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that

Relieve stress: Pandemic self-care strategies for community association leaders


Community association managers and board members are no strangers to stressful situations—from rules enforcement to addressing assessment delinquencies. The COVID-19 pandemic likely has only added to the tension. Finding ways to relieve stress, prioritize emotional well-being, and maintain your physical health are more important than ever.

5 Ways to Excel at Customer Service Online


Like many for-profit companies, associations and chambers are in the business of people. When people pay for a membership with your organization, you’re a part of the package they're purchasing. That said, customer service is KEY. Now, you’re probably really good at providing exceptional customer service in person. You likely greet members with a big smile, ask them how their day is going, assist them with their needs — the works!

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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Is co-leadership right for your organization?

Association Success

We have all heard the phrase “two heads are better than one.” Most of us can agree collaboration and communication contribute to growing creativity, but Angela Kisskeys and Sarah Ruzek have managed to put collaboration at the core of their association. . Collectively, they have headed Associations North for the last three years, an association that identifies itself as “the association for associations.” .

Podcast: Assessing Your Data Analytics Program

Association Adviser

Listen for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about improving your asosciation's data analytics. The post Podcast: Assessing Your Data Analytics Program appeared first on Association Adviser. Features Podcasts Technology American Speech-Language-Hearing Association data analytics

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MC Thrive Sessions on Demand!


You’ve likely hopefully heard us talk about MC Thrive over the past few weeks — a one-day virtual educational experience for association and chamber professionals, designed to help you lead your members out of a time of crisis. If you attended the event live.THANK YOU! We loved chatting with you all during the sessions, playing trivia with you during lunch, seeing your “What Makes You Thrive” pics on Twitter and LinkedIn… Honestly, the whole day was a blast!

Real-world lessons in the painful consequences of outdated software

Nimble AMS

What associations can learn from a failed online learning launch. Outdated and poorly maintained technology can hurt your organization when you need it most. Here’s how to avoid trouble. At Nimble AMS, we often talk about the struggles organizations have historically experienced with their association management software (AMS) upgrades. What we haven’t talked about as much are the real-life consequences of outdated software. We recently heard about an unfortunate case in point in the news.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

It’s not you, it’s me: Why your mentoring relationship isn’t working out

Association Success

While a mentoring relationship is traditionally thought of as a senior leader providing guidance to a junior professional, mentoring can follow many pathways. In my own career, I’ve established relationships as both a mentor and a mentee through formal mentoring programs. I also receive professional guidance though a peer group of mid to senior-level female association leaders, and continue to work on growing an informal “board” of professional advisors. Mentoring matters in measurable ways.

Free Up Your Member Communication Real Estate with Programmatic Advertising

Association Adviser

Programmatic advertising allows associations to inform members of business opportunities and earn non-dues revenue without trampling their own grass. The post Free Up Your Member Communication Real Estate with Programmatic Advertising appeared first on Association Adviser. Features Marketing & Communications Revenue programmatic advertising

New Survey Shows Americans Want Economy-Wide, Federal Privacy Protections


Washington, DC – Internet Association (IA) today released the results of a national public opinion survey that demonstrate Americans’ strong support for economy-wide, federal privacy protections. In a national poll of 2,744 U.S. adults, Americans said they want consistent data privacy protections regardless of where they live or the type of company they interact with. The poll also showed that Americans are comfortable sharing data with companies in exchange for free or low-cost services.