Sat.Sep 21, 2019 - Fri.Sep 27, 2019

Recession-proof your association with a member management system

YourMembership Blog

While the economy may be strong, being ready to weather an economic downturn is still smart business for small associations. Are you prepared? With the economy going strong, you might not think about preparing for an unexpected event like a recession. But now is the ideal time to take steps to protect your small association’s. The post Recession-proof your association with a member management system appeared first on YourMembership.

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5 Rules for Creating Content that Cuts through the Clutter

Association Adviser

Don’t raise your voice; improve your argument. Leigh George of Freedom offers 5 rules for creating content that is more creative, engaging and on budget. The post 5 Rules for Creating Content that Cuts through the Clutter appeared first on Association Adviser. Features Marketing & Communication

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How to Help Conference Attendees Retain and Apply What They Learn


During a conference, attendees take notes, exchange business cards, and more. But what happens after the event is over? Read the blog post to learn how to turn a few days of brain food and fun into long-lasting learning experiences for your attendees

How to Grow Your Organization's LinkedIn Following (And Keep Your Followers Engaged)


Is your association or chamber of commerce on LinkedIn? If not, we highly recommend creating a company page. Not only does it give your organization credibility, but it’s likely where many of your members and prospects are - and that means it’s the perfect digital playground for member engagement!

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers the crucial considerations with actionable advice and professional insights so you know you’ve picked the perfect eLearning solution.

How technology can improve your association’s value prop


Keeping members around long-term by continuously providing value. . If members think your organization provides too little value, they’re not likely to renew. Keeping members around year after year means continually providing them with value.

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Long-Time Members Really Dislike This

Smooth The Path

While I worked for Crayola, I had a Crayola green, logoed canvas briefcase. Over the years of commuting and travel, it became battered and sun-bleached, and soon the logo was outdated. I held on to that bag because it was a badge of honor — a physical sign of my longevity at the company. .

6 Ways to Eliminate Financial Friction for Your Members


Thinking about your current payment process: how long does it take for a member to make a payment of any kind? Whether it’s for dues, an event, content, etc.) What comes up along the way that could cause them to abandon paying altogether? Collecting payment is a necessary evil for all organizations.

Segment Your Advocacy To Sell Memberships

Moery Company

Government relations is the often-cited reason to join an association. So, how do you make the advocacy program compelling and urgent for a prospect to jump into the fray with your association. Businesses have specific problems and your association must address them specifically.

The Top 5 Challenges Volunteer Managers Face — And What You Can Do About It

Wild Apricot

Do any of these challenges of managing volunteers resonate with you? If so, here's some practical advice to help you sort things out


Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Three Ways to Grow your Association’s Career Center

YourMembership Blog

How associations can leverage digital and traditional marketing for more member engagement and non-dues revenue. Your career center holds great potential as a member benefit and a source of non-dues revenue. It’s time to take it to the next level! Here’s how.

3 Easy Ways to Improve Your Customer Effort Score (CES) with Online Community

Higher Logic

The Net Promotor Score (NPS), Customer Satisfaction (CSAT) score, and the Customer Effort Score (CES) are the current trifecta of tools for measuring the customer experience. Together, each survey type provides a valuable, unique perspective on how your customers feel about their customer experience.

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If I had 20 days to problem-solve

Association Success

Albert Einstein once said, “If I had 20 days to solve a problem, I would take 19 days to define it.” With this in mind, and realizing that problems are always different, I hope I can offer advice when taking the time to problem-solve. Listen.

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How to Save Time Training Your Team with Account Admin Roles (+8 Examples)

Wild Apricot

Giving all your admins full access to your account means taking time to train them in all the features - or risking something going wrong. Here's how to avoid that using limited admin roles

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Creating a "Young Professionals-Friendly" Website: 4 Tips


The purpose of your website is to draw in and engage ALL members and prospects. But let’s talk about your young professional members and prospects for a moment.

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How Can You Manage Negative Facebook Comments?

Associations Now

Odds are that you’re going to be more likely to deal with haters than fans on a Facebook page, according to a recent study. But smart moderation tactics can help defuse issues before they get out of hand. For every three comments the average Facebook page gets, two of them are likely to be negative.

Best Backpage Alternatives & Similar Sites


This website was formerly hosted on and was launched in 2004. Until its seizure by the FBI in 2018, it was one of the biggest AD listing companies in the world. In fact, as of 2011, it was the second-largest classified ad service online. It is second to Craigslist.

What 1 association learned from launching its first LMS

Association Success

In my first few days at LeadingAge , an association of nonprofit aging services providers, I was googling “what is an LMS?” I had been hired in a new role to assist in growing LeadingAge’s “distance” learning offerings. .

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Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Public Speaking Reminders (When You're Really, Really Terrified)


A few weeks ago, I was able to attend HubSpot’s annual conference, INBOUND , in Boston. It’s a four-day event with TONS of educational breakout sessions led by marketing, sales, and customer success practitioners.

Auto Data Campaign Builds Momentum Around Right-to-Repair Issue

Associations Now

Groups focused on aftermarket repairs are campaigning to help draw attention to the growing collection of data in vehicles—and the fact that consumers and repair shops often don’t have access to that data.

Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status

Association Adviser

Maximize your association's legislative influence by educating board and staff leadership about the political activities your tax status allows you to do. The post Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status appeared first on Association Adviser. Advocacy Features Revenue advocacy association advocacy association taxes tax status

Best Craigslist Personals Alternatives In 2019


What is Craigslist personals? This is a section of the Craigslist website that was founded by Craig Newmark and was designed for the placement of personal messages to individuals, or advertisements of a private nature.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

How a Donation Microsite can work for your next fundraising campaign

Nimble AMS

Understanding the benefits of donation microsites for associations. What is a donation microsite, and how can it improve your associations fundraising? Read this overview to find out more.

How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.

How Much Does Association Marketing Cost with HighRoad Solution?

HighRoad Solution

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project. Association Management

Cost 78

Authenticity Over Everything (And How Your Mission Depends On It)


Authentic. The word has been stuck in my brain since we first started talking about Corey Perlman for MC LIVE! 2020 and I read about his keynote, Authentically Social. Maybe it’s because of that, but ever since then, I’ve seen the word popping up EVERYWHERE.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

How to make sure ‘crazy’ ideas get a chance to succeed

Association Success

In September 1922, Leo Young and Hoyt Taylor set up a radio transmitter on the edge of the US Naval Air Station outside Washington, D.C. . The pair were testing out whether high-frequency radio could help ships communicate, but instead they accidentally discovered a new way to detect enemy ships on the water. In a letter to their higher-ups, Young and Taylor laid out a method that would become known as the first proposal for using radar in wartime. . But the idea got shelved.

Study: Where Associations’ Tech Strategies Are Succeeding—and Falling Short

Associations Now

While members have high opinions of associations’ technology, staff doesn’t feel quite the same way—with long-term concerns a big factor why, according to a Community Brands study.

How Much Does Association Marketing Cost with HighRoad Solution?

HighRoad Solution

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project. Association Management

Cost 78