YourMembership
JANUARY 22, 2018
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in the front. What strategies will guide your plan for.
Wild Apricot
JANUARY 22, 2018
Happy New Year everyone! This month I talk about our plans to simplify Wild Apricot's functionality and introduce some of the new features planned for 2018. Read the full update here.
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Reid All About it
JANUARY 26, 2018
The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us. It reminds me of the advice my fellow yogis and I got during yoga teacher training—advice that applies to anyone who gets up in front of people: although it’s natural to channel the teachers you love, it doesn’t work.
Blue Sky eLearn
JANUARY 25, 2018
1. It’s Not in Our Budget. If you’ve never implemented a Learning Management System (LMS) before then it’s never been a part of your budget before. However, with the expense of an LMS comes online courses and on-demand webinars that can become a part of your non-dues revenue strategy as well as new avenues to acquire sponsorship dollars. In no time your sponsors and/or learners can be covering your LMS costs and then some.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Higher Logic
JANUARY 23, 2018
Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process. Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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WBT Systems
JANUARY 23, 2018
You were so proud. You really thought you had a great idea for an online course. The curriculum, instructor, and materials were all top-notch. But when the course launched: crickets. So few people registered you decided not to offer it. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed?
Aaron Wolowiec
JANUARY 24, 2018
Fundraisers, who manage relationships with donors have figured out how to make everyone along that continuum feel known and appreciated in a way that’s commensurate with their giving level.
Higher Logic
JANUARY 25, 2018
No matter where you go these days, you'll find people nose deep in their phones - on the bus, in line at Starbucks, or even as they wait for a meal at a restaurant. These gaps of time are known as micro-moments, and have become the newest frontier for marketers. These moments are an enormous opportunity, as the average consumer experiences them about 150 times a day.
Jamie Notter
JANUARY 26, 2018
I see a lot written these days about this mysterious new generation that follows the Millennials, often called Generation Z. Yes, just when you thought you had figured out the “kids these days,” now you have to start all over again with a whole new generation! Or do you? The whole reason I got into generational research (almost 15 years ago), is because when I started digging underneath the surface of what was being written about generations, I discovered a lot of really weak research and relati
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Eric Lanke
JANUARY 22, 2018
Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs. If you're interested, you can download "Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations" here.
Aaron Wolowiec
JANUARY 26, 2018
Scott Oser, founder of Scott Oser Associates, is Gardian of the Month.
Smooth The Path
JANUARY 25, 2018
Amor Towles is the author of two novels; A Gentleman in Moscow as well as the Rules of Civility. I like Rules of Civility but, I love A Gentleman in Moscow. The same author wrote two books, but one book, I found to be more fun and more memorable. Was it the story? Or the characters? Or the tone? I am not sure, but my best guess is, I am responding to the tone of the story.
Forj
JANUARY 23, 2018
Don’t you hate when you get out of a conference session feeling all pumped about an idea, but by the time you get back to your workplace you realize that you have no idea how to do the thing you were so excited about? Me too! Introducing people to new instructional design concepts is very important, but providing people with the tools and skills necessary to bring those ideas to life is just as important.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Association Success
JANUARY 25, 2018
To overcome some systemic challenges, we might need to find a new way of approaching them. Associations are no strangers to challenges. Recognizing, emphasizing, and working to overcome the common hurdles we face in our industry is a continuous and consistent feature of any associations’ efforts. The challenges we face, moreover, are further complicated when they are communal.
Idea Architects
JANUARY 21, 2018
Some rename staff or board retreats as advances , presumably to signal the gathering's intention and desired impact. I'm a firm believer in the power of language, but am a bit skeptical that a new name alone changes outcomes. Better design principles for the actual event do increase the odds of advancing more from any retreating you do. Here are eight tips gleaned from my experiences designing and facilitating dozens of retreats for various stakeholder groups. 1.
GrowthZone
JANUARY 25, 2018
GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. Take a look the 2018 Survey Results On-Demand Webcast ». This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats
Velvet Chainsaw
JANUARY 25, 2018
Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Sometimes they say, “Well, I’m not in charge of programming, content or speakers.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Association Success
JANUARY 23, 2018
Harness the power of your IT department to break down silos. We talk a lot about collaboration these days. We all want to reap the benefits of what company cross-pollination has to offer. But, how can we build authentic collaboration within our workplace and beyond? How do we go from identifying uncommunicative, silo culture as a general problem, to tackling it within our organizational spaces?
Idea Architects
JANUARY 26, 2018
I generally trust restaurant servers to steer me in the right direction, so I had no problem last night explaining that I couldn't decide between the special and the chopped salad. "So here's the thing," the server said. Today's special is a great value for the price and it's really good. But even though you can get it every day, the chopped vegetarian salad is really, really good.
GrowthZone
JANUARY 23, 2018
Get more out of your event marketing with Before, During & After: The How-To Guide to Successful Event Promotions. Sneak Peek: Here are a few ideas you can do before, during, and after your event to help promote your event. Name the event – Whether formal or fun, the name of your event will set the tone. Either way, make it memorable. Create a visual identity – Develop one image or look and use it consistently across all promotions.
Velvet Chainsaw
JANUARY 24, 2018
Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Is it you or someone else? Or perhaps no one is considering the holistic experience of your conference customer? Are you functioning as a scheduler and executor of the conference with a divide and conquer mentality where every leadership team hands you their planned component and you schedule the details?
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
SilkStart
JANUARY 25, 2018
Do you know what people are saying about you online? There’s an unimaginable number of places that you, your brand, and your association or non-profit may be mentioned online at anytime. Obviously, we don’t want negative things to be said about us online. Moreso, we’d even prefer to know when something good has been said, or really when we’re mentioned in any capacity.
Idea Architects
JANUARY 24, 2018
We were about halfway through the program on facilitation skills. Participants were practicing the core skills we had explored by facilitating various small group conversations. As I observed one very earnest young man in action, I kept feeling his efforts lacked authenticity. The questions he used and the gestures he made were too studied, too rehearsed, too textbook.
Membersuite
JANUARY 22, 2018
A few reasons MemberSuite gives to become a member of an association.
Velvet Chainsaw
JANUARY 26, 2018
Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. You want to move from conference touchpoints to conference customer experience journeys. And remember, someone needs to own and to advocate on behalf of the conference customer’s experience.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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