Sat.May 14, 2022 - Fri.May 20, 2022

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How to successfully recruit and retain staff with innovative technology

Nimble AMS

According to the U.S. Bureau of Labor Statistics latest Job Openings and Labor Turnover Summary, employment openings increased to record levels in March, reaching 11.549 million vacancies. The number of job openings has been on the rise since the pandemic and continues to outpace the rate of new hires. Job quit numbers also rose in March to 4.5 million, increasing in business and professional settings. .

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Learn about the key metrics that indicate your members are leaving you

HighRoad Solution

One of the obvious and most critical objectives of any association is to retain membership. Retention is a key performance indicator that impacts brand reputation, member satisfaction, and conclusively—financial statements. The issue, however, is that generational and cultural landscapes are constantly evolving—yielding new consumer-buying behaviors, content-consumption preferences, and desired communication channels.

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How Much Value Do Keynote Speakers Bring to Your Conference?

WBT Systems

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in prime shape to reexamine your association’s sacred cows.

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Association Management Company vs. Software: Which One Is Right For You? (+ Our Top 5 AMS Picks)

Wild Apricot

Thinking of starting an association ? Save yourself the headache and outsource your association management to a company or a software tool. In this post, we’ll take a look at both options, talk about why investing in association management software.

Software 195
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Gardian of the Month: Andrea Starmer

Aaron Wolowiec

Our Gardian of the Month is Andrea Starmer! She shares how she might help a wallflower loosen up at a networking event, the way she prepared for the CMP, the resource she can't live without (you probably can't either) and just who's life she'd like to live for one day.

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How to Promote the Value of Credentials to Individuals & Employers

Membersuite

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Because they are only awarded upon proof of mastering competencies, credentials are valuable for those individuals who want to flaunt their skills as well as for those companies looking to hire them. Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and val

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ENA Makes Culture a Magnet for Talent

.orgSource

I once overheard a volunteer at a nonprofit organization say that replacing a key staffer would be easy. Not only did this employee have impressive credentials, she also was making significant contributions to the group. However, in this board member’s view, there were plenty of eager young professionals who could step into that important spot. […].

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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

If your membership organization is like most, you likely have one simple goal in mind: grow your membership. You do this by attracting new members and getting your existing members to renew for another term. But what happens when a member doesn’t renew? It can feel like all that effort to grow your membership was for nothing — like you’re taking two steps forward and one step back.

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Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International. The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic.

Marketing 177
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Learning Subscriptions: Where Lifelong Learning (and Long-Term Revenue) Is Actually Possible

Leading Learning

image by imageproject from Pixabay. by Jack Coursen of the American Speech-Language-Hearing Association (ASHA). Subscriptions are everywhere. While the cumulative costs of them makes me second-guess whether the trend in entertainment is a clear winner for consumers, there is one type of subscription I have no reservations about: learning subscriptions.

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Consider Hiring an Association Intern to Extend Your Staff

GrowthZone

Adding an intern to your team is a great way to extend the reach of your full-time staff. Interns can help with projects your regular staff might not otherwise be able to tackle. Do some research and consider how having a student (or even an adult wanting a career change) join your staff can give your association an added boost in productivity. Fresh Perspective: Having access to enthusiastic young students can bring a fresh perspective.

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Learn how to optimize your emails for conversions

HighRoad Solution

Email is arguably the most popular and effective marketing tool for organizations to run campaigns and produce funnel conversions. It's used to generate interest, surface leads, and nurture those leads, all in pursuit of a particular sales or marketing objective such as joining or subscribing. From an execution perspective, it's important to strategize where your email—or set of emails—fit into the larger marketing schema.

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3 Tips for Staying Organized While Planning Your Auction

Achieve

You’re hyper-focused on the impact your nonprofit can have on your community. Raising money to make a difference is prioritized over increasing the salaries of your top-level leadership. Creating a. stellar guest experience. is prioritized over hosting simple, straightforward events that are easy for your team to bring to life. Such is the life of a nonprofit fundraising professional!

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Are Your Diversity, Equity, and Inclusion Efforts Working?

PROPEL

In 2020, in the wake of the murder of George Floyd and others, many, many organizations announced that they were going to be much more serious about diversity, equity, and inclusion. It is now 2 years later, but I don’t see a whole lot of transformation out there, despite the large amount of DE&I initiatives that were launched. If you’re one of those that is genuinely trying hard to improve in.

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Is Your Member Segmentation Strategy Wrong??

Association Freak

Reading Time: 4 minutes Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong? When determining whether or not your member segmentation … Continue reading "Is Your Member Segmentation Strategy Wrong??".

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Ngage Management Grows by 7 New Employees, 4 Serving as Association Directors

Ngage Management

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. Since January, Laura Fuller, CMP, Lisa Keefer, Nichole Fisher, CMP and Meghan Swain joined Ngage as Association Directors. In their various roles, they each provide strategic leadership and direction to the organizations and boards they serve and oversee programs, membership, and operat

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Winning Achievements: CAI Members Honored for Outstanding Contributions

Ungrated

CAI members work tirelessly by volunteering their time and commitment to make communities preferred places to call home. Each year, we honor those dedicated individuals who have demonstrated exceptional leadership to advance community association living. Whether you’re a new or long-standing CAI member, you’ve probably seen or heard one of these outstanding members deliver a webinar, teach an education course, speak at a chapter luncheon, or connect with them at a conference.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Improving Your Culture: Do You Need Coaching or Consulting?

PROPEL

If you want to improve your workplace culture, you either do it on your own, or you get the help of an expert. And when you’re getting expert help, you have essentially three options: training, coaching, or consulting. Training is the DIY approach, and it’s the most clear-cut. Find out what courses the culture expert offers, take the courses, and then apply the learning inside your own.

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Membership Certificates: Templates and Distribution Tips

MemberClicks

Your members are the lifeblood of your organization—so it’s crucial to keep them happy. Plus, retaining your valuable members can pay dividends. According to Bain and Co. research , increasing retention by only 5% can boost profits anywhere from 25% to 95%. It’s easier to retain members when they feel valued. Acknowledging them via dedicated member appreciation efforts can help communicate that your organization recognizes their participation.

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How to Increase Member Engagement???

Raklet

Member engagement is crucial for any organization’s growth. Achieving member engagement allows you to promote your organization as it helps. The post How to Increase Member Engagement??? appeared first on Raklet - Membership Management Software.

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#MMCCon Top Trends and Takeaways

Multiview

As forward thinking, success oriented professionals, we're always striving to do things better. That's why we attend events and seek out top performers in our field in hopes to glean from them and learn from their success. Coming out of ASAE Marketing, Membership & Communications Conference (#MMCCon), here are some of the top trends and takeaways shared by association leaders.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Ecosystems Demystified: Making the Pieces Fit

Delcor

What Is an Ecosystem? Every organization has a variety of technology ecosystems, but not everyone is familiar with what those ecosystems are. Just like ecosystems in nature, technology ecosystems are made up of interconnected elements that connect with each other and the outside world. Here at DelCor, we like to break down the technology ecosystem into two smaller parts: a business system ecosystem and infrastructure ecosystem.

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7 Tips for the Perfect New Member Welcome Letter (And What to Avoid!)

MemberClicks

Imagine going to a restaurant and having the hostess give you a warm welcome, quickly followed by the waiter coming over to get your drink orders and tell you all about the evening’s specials. Now imagine going to a restaurant where the hostess throws some menus onto a table for you without even saying hi, and then you’re left wondering who your server even is.

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Must-Have Mosque Management Software for Your Islamic Community

Raklet

A good mosque management software is crucial for the efficient functioning of any Islamic-member-based organization. Managing members, donations, and setting. The post Must-Have Mosque Management Software for Your Islamic Community appeared first on Raklet - Membership Management Software.

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Success with Succession: How to Ease the Transition of Leadership in your Association

Ewald Consulting

The great recession is affecting companies and organizations nationwide making it more crucial than ever to have thoughtful leadership succession plans. On Wednesday, May 11, Ewald Consulting hosted its regular webinar featuring Brad Ballinger of Cincinnatus, INC, an accomplished leadership consultant, and trainer. Ballinger sat down with David Ewald to discuss leadership succession practices and ideas for how to handle transitions tactfully and gracefully.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!