Spark Consulting
JULY 5, 2018
At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you another year. Membership retention is your goal – renewal is the process by which you achieve your goal. Renewal is all about how many of what types of notices are sent to whom on what schedule.
Velvet Chainsaw
JULY 5, 2018
Most organizations pay for it without knowing it. What is it? Conference organizational debt. Your conference organizational debt includes the static roles, traditional structures, outdated models, long-established practices, antiquated procedures and legacy policies that prevent your organization from adapting to evolving markets, technology and society.
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Jamie Notter
JULY 6, 2018
When we give our consulting clients an overview of what should be included in their “Culture Playbook,” we offer up six possible sections of the playbook: Rituals and artifacts. Stewardship. Talent/HR. Process. Structure/Design. Technology. You don’t NEED to have a play in every section, but we found early on that people needed a little prodding to realize that there were more things to do to build a culture than change one or two processes.
Wild Apricot
JULY 5, 2018
You see them every day. On Instagram, on Facebook and IRL (in real life). Organizations that seem to win at marketing their mission and their programs. They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
WBT Systems
JULY 3, 2018
It’s a great time for job-hunting—as long as you have the skills employers need. But, 92 percent of executives believe Americans don’t have the right skills for available jobs. 54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. Colleges and universities can’t adapt their curricula fast enough to meet the demand for new skills—but associations can.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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GrowthZone
JULY 3, 2018
In the last installment of the Difficult People blog series, we explore the last of the 16 techniques for managing your emotions when defusing uncomfortable situations with co-workers, members, and board members. STAY FLEXIBLE. Different people have different triggers and responses to those triggers. Staying adaptable will help you save energy and avoid stress.
Association Success
JULY 2, 2018
From efficiency to analysis, AI has helped us develop our content offerings. What comes to mind when you think about Artificial Intelligence? Is it images of robots, machinery, and science fiction movies? In fact, AI has already made its way into our homes and offices, and that is great news, because it is successfully automating processes and taking care of the most arduous of tasks.
Idea Architects
JULY 1, 2018
This fall I will serve as a Learning Catalyst for a national association ’ s ann u al conference. It is one of my favorite roles: leading opening and closing activities, cr e ating infor m al learning opport u nities thro u gho u t the event, designing a tool to help participants capture their learning and plan future actions, and much more. Throughout the event, I will engage participants in conversations with themselves and with each other to deepen their connections to the content, the commun
Higher Logic
JULY 2, 2018
Two weeks ago, I attended the Forrester Customer Experience forum in New York City. The forum focused on leveraging Forrester’s recent research to help customer experience (CX) professionals deliver better CX. What does CX have to do with communities, you may ask? Quite a lot, as I suspected and then confirmed while at the show. Forrester conducts an annual survey measuring CX across various industries.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Membersuite
JULY 2, 2018
What can the American Revolution teach us about event planning? Plenty! Let's discuss how to take control over your events and ensure their success.
Association Success
JULY 5, 2018
Entrepreneurial thinking is like a mind gym – but that doesn’t mean it requires heavy lifting. Entrepreneurship isn’t a word that you hear often in the association space. Why not? Is it because associations aren’t able to think entrepreneurially? If we take entrepreneurial thinking to be a focus on the mission as well as on the bottom line, our organizations are perfectly poised to embrace this framework because we have passion, vision, and commitment both to our members and to society at large.
Beacon Live
JULY 6, 2018
Expert Ideas for Engaging Your Association Memberships Did you know that the number one reason association members skip out on membership renewal is a lack of engagement with their organization?
Velvet Chainsaw
JULY 6, 2018
To be successful in the 21st Century, we have to become comfortable with ambiguity and contradiction. We must learn to reframe our questions and rise above conventional mental models. We have to embrace experimentation and try new things. We have to adopt strategies that encourage us to abandon ingrained, comfortable ideas and employ new ones that may feel unfamiliar.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Mizz Information
JULY 6, 2018
Happy summer! Hope yours is going better than mine so far. : /. A few weeks ago, I led a DC-area Idea Swap about 21st century communication strategies for associations, so figured I’d repurpose it here for those of you not in the DC area. I hate powerpoint so figured I’d try something new– Wakelet –to curate the examples I wanted to showcase in a way that was both easy to use for the live presentation but also easy to share online.
Association Success
JULY 3, 2018
How our communication choices can pave the way for transformation Language matters. It matters for many reasons; not least because when different perspectives and priorities collide, the way we communicate can set the stage for moving forward. Thinking carefully about language and communication when implementing a culture shift in your association can help establish and cement the tone of the change, and turn a potentially challenging situation into an opportunity for learning and development.
Robert Skrob
JULY 3, 2018
Every time one of your members quits, a piece of me dies. It is a relationship lost. A promise broken. Opportunity unfulfilled. It’s my mission to help you never let it happen again. I take it personally when one of your members quits. Can we ever make it stop completely? No. And, honestly, we want some churn. We need to get rid of the people who don’t fit or shouldn’t be our members.
Reid All About it
JULY 6, 2018
The weekly list of free educational events and resources for the association community… WBT Systems explains why employer and learner interest in digital badges (credentials) is growing rapidly —and why your association should satisfy that interest. Does your association IT leader pass the CIO sniff test? David DeLorenzo describes the CIO-level skills all association IT leaders must possess —even if they don’t have the CIO title.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Mizz Information
JULY 6, 2018
Happy summer! Hope yours is going better than mine so far. : /. A few weeks ago, I led a DC-area Idea Swap about 21st century communication strategies for associations, so figured I’d repurpose it here for those of you not in the DC area. I hate powerpoint so figured I’d try something new– Wakelet –to curate the examples I wanted to showcase in a way that was both easy to use for the live presentation but also easy to share online.
Blue Sky eLearn
JULY 3, 2018
Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?
Eric Lanke
JULY 2, 2018
I have to take issue with Amanda Kaiser of the Smooth the Path blog, who said in a recent post that trade associations don't really have organizational memberships. Your key contact member understands that some of their colleagues at their organization can be members. But, most often when they think about the value of the association, they are not thinking about the value to their colleagues, or even the value of the membership to their organization, they are thinking about the value of the memb
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