Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198

Marketing eBook Content System 198

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

Higher Logic

MAY 20, 2020

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Onboard New Members. Create Educational Opportunities. Onboard New Members. Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit. More info/register.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. Host: UST Education Speaker: Mark Bullard, Founder, BrainSquall Wed 1/10 at 1 p.m. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. You have to click, so damn cute.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement. 1 CAE credit.

Committee 195

Committee Education Software Technology 195

Higher Logic

APRIL 18, 2019

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Your Guide to Effective [Not Annoying] Marketing Personalization. Marketing Automation: Creepy? Don’t believe us? How, you ask?

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Association education in 2024. Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Content marketing. Please send me links if you have one or know of a good one.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Count me in.

Revenue 227

Revenue Survey Education Strategy 227

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience. The post Creating a Better Member Experience appeared first on Association Analytics.

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. William Deresiewicz, Tablet ) Good eats Skip down to the list of free educational events if you prefer takeout. Host: UST Education Speaker: Sheri Singer, Owner, Singer Communications Thu 7/6 at 2 p.m. Employee retention.

Chicago 205

Chicago Newsletter Revenue Education 205

Nimble AMS

JANUARY 21, 2024

Discover how the American Bankers Association leverages Nimble AMS and Salesforce to reach organizational goals and enhance the member experience. To exceed its organizational goals and enhance the member experience, ABA has reconfigured its Salesforce offerings, choosing to leverage Sales Cloud, Service Cloud, and Marketing Cloud.

Software 118

Software Team Member Experience System 118

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Member onboarding. Thank goodness, many associations are rethinking new member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Here are the educational events scheduled for next week. Host: American Marketing Association.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Here are the educational events scheduled for next week. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. ” ( Austen Connection ) Good eats Skip down to the list of free educational events if you prefer takeout.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. This week, they discuss peer advisory groups for association members who want to learn from and with each other. Supplier members. Here are the educational events scheduled for next week. Peer advisory groups. WBT Systems does too.

Technology 370

Technology Strategy System Education 370

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Host: UST Education Speaker: Will Donahue, Audit Director, Nonprofit Aprio Tue 12/5 at 12 p.m. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning. than to follow through.

Tools 208

Tools LMS eBook Resources 208

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

JANUARY 15, 2021

The weekly list of free educational events and resources for the association community…. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy.

Innovation 359

Innovation Las Vegas Communications Education 359

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Some associations are experimenting with a membership model that includes free online education.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. Good eats Skip down to the list of free educational events if you prefer takeout.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Begin building member loyalty and value as soon as your members join.

Strategy 127

Strategy Member Engagement Software Tips 127

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Research on associations. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. Host: UST Education Speakers: Barbara J.

Revenue 205

Revenue Content Chicago Leadership 205

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Reid All About it

APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Here are the educational events scheduled for next week. Career changers.

Revenue 195

Revenue Technology Education Video 195

Nimble AMS

AUGUST 30, 2022

Jamie Beaulieu (CAE), Senior Vice President of Executive Education & CEO Programs at ABA addressed how association leaders can leverage involuntary or voluntary career transitions for the maximum professional value. The session also provided many helpful insights for associations looking to navigate the current recruiting market.

Nashville 123

Nashville Atlanta Member Experience Innovation 123

Nimble AMS

APRIL 12, 2023

For example, Mary Sheehan is a product marketing leader for Adobe who started a Women in Product Marketing podcast, wrote a book, and is now offering an education cohort for product marketers that is in direct competition with the Product Marketing Alliance. Emphasize digital-first.

Strategy 78

Strategy Member Engagement Software Tips 78