Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. Association Tech Tip #1: Put Data + Artificial Intelligence (AI) to Work. If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. What does it all really meaaaaannnn?

Tips 156

Tips Tools System Technology 156

NXUnite

JUNE 12, 2024

Here are a few tips for doing so: Remove unnecessary information , like contact information for deceased individuals, incarcerated individuals (who cannot respond to marketing materials), minors, and individuals on do-not-call or do-not-mail lists. You would then use different outreach strategies for the different groups you create.

Software 130

Software Tools Email Marketing Tips 130

MemberClicks

FEBRUARY 9, 2023

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

NOVEMBER 27, 2018

But a great strategy needs to be the foundation of your marketing automation campaigns. Before you start blasting out emails and assigning roles, take time to develop and finesse a content and lead generation strategy. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Hear about real life examples of AMS configuration and custom development projects, digging into why those decisions were made and why those choices were the best for their needs. More info/register. More info/register.

Revenue 259

Revenue Strategy Price Newsletter 259

Achieve

DECEMBER 8, 2023

For example, potential alumni donors in their 40s are more likely to use Facebook than recent graduates of your program in their 20s, who may instead gravitate toward Instagram and TikTok. Email marketing. As you create content, keep in mind that different social media platforms appeal to different demographics.

Tips 52

Tips Survey Social Media Communications 52

Higher Logic

JULY 19, 2018

Marketing automation has this great feature that lets you send emails to everyone based on the time they’re most likely to open that email and fulfill the call-to-action. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. This is key to avoid the trash bin!

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Tips eBook Newsletter Marketing 159

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Higher Logic

JANUARY 31, 2019

This example is in the same vein as other stereotypes Kim shared at Super Forum (like Gen Z wanting to work from treehouses, or Gen X being fiercely independent to a fault). While generational hazing has been around for centuries, she was right in her diagnosis of this cultural normality – it’s time for a new approach.

Communications 184

Communications millennials Tips Software 184

Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. For example, if you sell email marketing systems, provide a tip for getting more emails opened. Comply with that agreement.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Associations Now

JANUARY 31, 2017

So with that in mind, I wanted to update you guys on a few tools and a few current best practices for email production and acquisition. Read on for some useful tips. The problem with email distribution in the modern day is that it can become a very expensive proposition, especially if your audience is large. Send on the Cheap.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

GrowthZone

DECEMBER 3, 2021

engage GrowthZone AMS leads database email marketing. Do a quick google search and you’ll find several free options for creating word puzzles like our example. Looking for more social media tips? Check out Frank’s blog post: 5 Social Media Marketing Tips for Associations.

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s look at an example. Email marketing software. Email Newsletter. Check it out: Embrace association management software. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. More info/register. More info/register.

Survey 259

Survey Project Strategy Education 259

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. More info/register. More info/register.

Video 285

Video Washington Social Media DC 285

Higher Logic

MARCH 29, 2018

If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. They found the current median for subject line characters is 42, and the average open rate for emails in their report was 19.9 For now, follow these quick tips to produce stellar email copy: 1. Keep it short.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Hear tips for growing your email list. Host: Idealware.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. CMP credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

AUGUST 11, 2022

Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! Take the guess work our of writing event promo email subject lines with our ideas and templates. But first, lets explore email marketing for events, best practices and some stats. How to market your event.

Email Marketing 52

Email Marketing Social Media Price Marketing 52

Fonteva

MARCH 19, 2020

Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind.

Tips 52

Tips Recruiting Recruitment Social Media 52

Achieve

MARCH 16, 2022

To make the most of your post-event surveys, consider these key tips: Personalize surveys & survey emails. For now, let’s focus on the most common medium for sending surveys: emails. For example, you might say: “Dear [Attendee Name], Thank you for taking the time to attend our [name of the event]!

Survey 59

Survey Tips Tools Communications 59

Nimble AMS

OCTOBER 18, 2021

Here are some examples: Smart, automated email marketing – Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events. Build personalized member journeys so your members will receive relevant messages based on the action they take (or don’t take) on each email.

Member Experience 119

Member Experience System Email Marketing Examples 119

Achieve

AUGUST 12, 2021

Here are the five tips we’ll explore: . Let’s dive into our first tip. Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. a thorough fundraising strategy. rooted in proven best practices. Salsa Labs. ,

millennials 82

millennials Tips Social Media Software 82

Associations Now

AUGUST 12, 2018

We now know over 85 percent of our membership views emails in a handful of ways and we can optimize our emails for those scenarios, increasing our email marketing success as well as member satisfaction,” said Marisa Kushner, CLARB’s Communications Specialist. Learn more at ProtechAssociates.com.

Tips 61

Tips Email Marketing Communications Tools 61

Reid All About it

MAY 21, 2021

Promotions: Tipping the Scales in Your Favor. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE.

San Jose 369

San Jose Email Marketing Tools millennials 369

Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn.

Content 77

Content Revenue How To Social Media 77

WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

Member Engagement 161

Member Engagement LMS Discount Education 161

Achieve

SEPTEMBER 8, 2020

To help, we’ve pulled together three tips for creating a digital-first fundraising approach: . Optimize your digital marketing strategies. Follow along for a deeper look at these tips and learn how you can implement them when planning your next virtual fundraiser. Tip #1: Design a conversion-optimized donation page.

Tips 52

Tips Guidelines Social Media Process 52

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

JANUARY 13, 2020

Also: Tips to boost your email marketing efforts. For example, if you’re not using your phone to take notes or network, put it away. Effective Email Marketing in 2020: Add a Personal Touch. Supercharge Your Email Marketing in 2020: 4 Tips – [link] #assnchat.

Email Marketing 82

Email Marketing Social Media Tips Video 82

Higher Logic

APRIL 9, 2019

For example, let’s say I’m writing a blog post about good email subject lines. Continuing our subject line example, let’s say the big idea was “Catching people’s attention.” Pro Tip: If you come up with a great metaphor for your photo, and you didn’t already have something like that in your content, work it in.

Content 153

Content Marketing Social Media Tips 153

Aptify

NOVEMBER 5, 2020

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. For example, include a note in your in your onboarding emails that lets members know about upcoming networking opportunities.

How To 148

How To Newsletter Examples Communications 148

Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. 3 Email Deliverability Areas to Watch. Let’s dig into these deliverability challenges and how to solve them.

Communications 262

Communications How To New York Guidelines 262

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

GrowthZone

OCTOBER 30, 2017

Get more tips to engage members with our on-demand webinar: Engaging the Disengaged Member with Shari Pash. Someone who can give tips on social media or a new operating system? Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. Start with members and affiliates.

Cost 114

Cost Conference Press Release Social Media 114