Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Elizabeth Weaver Engel, M.A., Join an insightful discussion on how you can unlock the true value of community-driven business. Quick hits. Neil Patel ). 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Expand your association’s reach by presenting key insights at events and conferences and sharing results on social media. .

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

OCTOBER 5, 2018

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. Presenter: Kristy Sadler, CMO at EventMobi. and how to get the right statistics to prevent national and chapter level members from leaving. More info/register. Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Presenter: Jenny Saucerman, instructional designer. Host: American Marketing Association. Presenter: Paige Leidig, CMO, NetBase.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JUNE 2, 2017

This presentation will serve as a “registry 101,” providing a general overview and foundation on registries. Presenters: Joy Brown,project manager, American College of Radiology. Learn how to craft the perfect pitch. 2017 Key Performance Benchmarks: Email vs. Automation. .* – Healthcare Registries 101. 1 CAE credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Have no fear.

DC 150

DC Washington America eBook 150

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Presenters: Ryan Williams, author, The Influencer Economy. Presenter: Sarah Beaulieu, senior advisor, GreenLight Fund. Lunch provided.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JULY 8, 2016

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Host: Idealware.

DC 150

DC Certificate Washington Content 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Community Will Grow Your Association.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 10, 2017

If you’re worried your organization is becoming irrelevant to younger generations, learn how many “graying” organizations are rapidly building a younger membership base. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. and how to get the right statistics to prevent national and chapter level members from leaving.

DC 150

DC Washington Tools Education 150

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Presenters: Melissa Eggert and Nikki Gonzales from Soundings.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

OCTOBER 28, 2022

Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. New volunteer leadership and work environments have increased the need for conversations and meetings that focus as much on connection and listening as on the content presented.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. Watch presentations from a limited number of industry partners that offer AMS platforms. Email Strategist Sophie Jean.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

MAY 27, 2022

Most course (and conference) evaluations are pretty useless, says WBT Systems, because they measure how a learner felt about the course, not whether the course was effective. Relying on the expertise of Will Thalheimer, they describe how to improve the typical “smile sheet” evaluation and better measure a course’s effectiveness and value.

Technology 41

Technology Case Study Education System 41

Reid All About it

MAY 20, 2022

I’ll share tips on how to utilize your network to benefit you. I’ve helped professionals at every level get over their “networking fears” and will share how you can too. Presenter: Sara Bustard, CAE. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri.

Arlington 41

Arlington Project DC Technology 41

Aptify

DECEMBER 6, 2017

But how do you attract your audience’s attention and interest? You do it by being present in the stream of information passing over their screens every day, and by being on the first page of Google results when they’re searching for something. We all know that members often say one thing but do another.

Marketing 56

Marketing Software Content Process 56

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts. Presenters: Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JULY 14, 2023

WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. Sunsetting programs. Change readiness. 1 CAE credit. More info/register. to 3:20 p.m.

Education 39

Education Price Tools Technology 39

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

NOVEMBER 9, 2018

WBT Systems explains how they work, how they benefit your association and members, and how to get them going. If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Higher Logic

JANUARY 27, 2020

How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

APRIL 14, 2017

Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: BrightTALK.

Content 150

Content Chicago Marketing DC 150

Reid All About it

SEPTEMBER 9, 2022

Mandy Brown explains how to mitigate “inevitable and unavoidable” signal loss when communicating. How to decide if a client is a good fit. Presenter: Donny Neufuss. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Quick hits.

Education 41

Education Project LMS Technology 41

Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful.

Member Research 80

Member Research Strategy Sample New York 80

WBT Systems

JULY 25, 2017

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Digital skills.

LMS 218

LMS Mooc Course Education 218

Membership Marketing

JULY 12, 2013

Message testing can go to the core of your membership offer and test various presentations of your value proposition or it can simply present a new and different appearance that will help a prospective member take another look at your organization. The same idea applies to membership recruitment.

Marketing 40

Marketing How To Sample Discount 40

Reid All About it

NOVEMBER 2, 2018

Here’s how to get yours if you’re in that unfortunate position. ( Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); TechRepublic ).

Chicago 38

Chicago DC Tools Content 38

Association Adviser

JANUARY 18, 2019

Reporting is a tool within an AMS that everyone can agree is important, but many associations don’t explore the full breadth of how reporting can impact important decisions across the organization. Automate detailed member emails. Most systems allow you to create targeted lists for sending emails.

Software 65

Software Association Management System Tools 65

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters. Learn how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC.

Strategy 195

Strategy Content Education Tips 195