Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Navigating Hybrid Events: What We Can Learn From Years of Experience.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Today’s sessions: Co-Creation & Virtual Experience Design – Anthony Vade, Experience Architect, FMAV.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

MemberClicks

SEPTEMBER 20, 2023

A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

MARCH 4, 2022

Associations also are setting in motion better data analytics and visualization to deliver unique industry insights available nowhere else. When evaluating new merchant service providers, knowing how the credit card industry works is crucial. Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

Class Certificate Content Committee 195

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Aptify

NOVEMBER 5, 2020

Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Notify them of important dates, such as your annual conference or the upcoming release of industry research. Personalize the member experience whenever you can.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Protech

APRIL 12, 2023

This software makes managing the large amounts of data your association collects simple, illuminating key member insights. From there, you can create engaging programs that focus on member experiences, growth opportunities, and enriching events and opportunities. What are some essential AMS platform features?

Association Software 52

Association Software Software How To Certificate 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 21, 2022

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Tue 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days.

Revenue 44

Revenue Email Marketing Education Review 44

Disciple Media

SEPTEMBER 18, 2023

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. Pros: Specialized for the fitness industry. Pros: Solid member database management. Efficient email marketing tools.

Tools 36

Tools Price FAQ Member Experience 36

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. This user-friendly solution will equip you with everything you need to expand your membership and strengthen relationships with members.

Membership Management 52

Membership Management Software Directory Revenue 52

Fonteva

MARCH 19, 2020

Data can improve your member communication strategies in a variety of ways. First and foremost, personalization is a powerful tool to boost member value by improving the member experience. Something as simple as addressing email and direct mail communications to the member by name is a great start.

Tips 52

Tips Recruiting Recruitment Tampa 52

MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Here are the elements of an effective registration form: Simple format.

Tools 52

Tools Tips How To Software 52

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience.

Case Study 120

Case Study Analysis System Revenue 120

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. This user-friendly solution will equip you with everything you need to expand your membership and strengthen relationships with members.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Association Adviser

OCTOBER 13, 2016

An association’s industry knowledge and clout weave into its content, and aside from valuable education and peer collaboration, the biggest benefit associations provide is advocacy for members and the industry. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

MemberClicks

MARCH 28, 2023

With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences. With a robust set of features and a user-friendly interface, Kajabi also offers community-building tools to keep members engaged and connected.

Membership Management 52

Membership Management Software Directory Course 52

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 174

Chicago DC Washington Software 174

MemberClicks

MAY 17, 2022

An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members. In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market.

System 52

System Association Management Directory Software 52

GrowthZone

NOVEMBER 23, 2020

Marketing automation. Member app. Self-serve, password-protected member portal. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Email marketing. Email marketing. Email marketing.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Software Education Marketing 41

Disciple Media

OCTOBER 24, 2023

Offering niche content, especially if it’s tailor-made based on members’ feedback, can significantly boost appeal. Access to thought leaders: Membership could mean direct consultations or Q&A sessions with industry experts or influencers. Assess the tangible and intangible benefits members receive.

Strategy 36

Strategy Tips How To Price 36

Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. More info/register.

Strategy 195

Strategy Content Education Tips 195