Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Industry Strategy Social Media 317

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Members join professional organizations to stay in the know. Learn more.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more. Use Webinars to Communicate.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Freestone

FEBRUARY 21, 2024

It is the framework from which all your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. Social media. Time-based.

Marketing 80

Marketing LMS Social Media Course 80

Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., The Basics + Benefits.

Tips 166

Tips Email Marketing Newsletter Communications 166

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. I expect to pass through life but once.

Strategy 195

Strategy Content Leadership Email Marketing 195

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Success

SEPTEMBER 22, 2020

Although creating high-quality content can be labor intensive, the time, energy and resources can truly pay off. To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Newsletters from beat journalists who break news about your industry.

Content 78

Content How To Newsletter Social Media 78

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Association Briefings

AUGUST 23, 2021

After talking to so many associations, we’ve come to realize that there are two main reasons: lack of bandwidth and lack of resources. But for the most part, associations of all sizes and structures already have the necessary tools and resources to start a strong NDR plan. Let industry suppliers sponsor a particular episode.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. How to Drive Social Media Engagement with Nonprofit Storytelling.

Social Media 170

Social Media DC System Washington 170

Higher Logic

FEBRUARY 7, 2019

The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges.

Marketing 149

Marketing Video Resources Content 149

Disciple Media

JUNE 29, 2023

Consider utilizing surveys, social media analytics and customer feedback to continuously refine your understanding of your audience. High-quality, value-driven content will position you as an industry authority and builds trust with your audience. Social media is designed to be social and the algorithms will reward your efforts!

Strategy 36

Strategy Social Media Review Content 36

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Discount Education 161

Aptify

NOVEMBER 5, 2020

Notify them of important dates, such as your annual conference or the upcoming release of industry research. Direct them to online resources, such as your calendar of events, career center, and online learning courses. Be sure to give them instructions about how to log in and how to set up user profiles.

How To 148

How To Newsletter Examples Communications 148

MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Be sure to use tracked links to measure engagement.

Tools 52

Tools Tips How To Software 52

CMA Solutions

SEPTEMBER 30, 2022

Our industry has changed dramatically, and we must keep up with the evolution.” As part of the rebranding campaign, CMA developed a hybrid event guide for meeting planners and event organizers that positioned EPN members as thought leaders in the AV event industry. They had more problems, and we had more solutions.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

DECEMBER 19, 2023

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. Members can access membership benefits easily and conveniently in an online format.

Directory 52

Directory Discount Software Tools 52

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Choose the right platforms Not all social media platforms are created equal. Your messaging, visuals, and voice should be uniform across all channels, from your website to social media and printed materials.

Price 36

Price Social Media Revenue Tools 36

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. During the last one, they introduced their event safety playbook full of tips and resources. API basics.

St. Louis 341

St. Louis Technology Strategy Conference 341

AssociationChat

JULY 14, 2020

Not only that, but having content creates greater incentive for engagement in your social media or to sign up for email lists. Reaching out to new people shows that you care about your industry and are willing to share your experiences to see it grow. About the Author: Rafael is a content marketer for CrowdCore.

Content 52

Content Strategy Social Media Case Study 52

Reid All About it

OCTOBER 7, 2016

This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. What online courses (including your own) and MOOCs would you recommend to people entering (or thinking about entering) your industry or profession? Just an idea.

Mooc 206

Mooc Certificate DC millennials 206

Associations Now

JANUARY 7, 2019

After years of social media seemingly forcing many organizations to compete with themselves for their members’ attention on public social media platforms, 2018 highlighted what can happen when those big, open platforms lose some of their luster. Which is good for “owned” resources, like email marketing.

Social Media 111

Social Media Course Technology Email Marketing 111

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

MemberClicks

OCTOBER 10, 2023

The typical categories include: Professional/Trade Associations: Platforms where professionals can network, gain resources, and boost their careers. Advocacy Groups: Entities striving for change, whether social, political, or environmental. Cultural Institutions: Museums, art galleries, and theaters enriching community culture.

Software 52

Software Membership Management Newsletter Revenue 52

Fonteva

MARCH 19, 2020

They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Planning and hosting an association event is a resource-intensive initiative. This is the first email marketing design trend on this list. Respect the communication preferences of members.

Tips 52

Tips Recruiting Recruitment Social Media 52

Delcor

OCTOBER 16, 2018

In that way, current and prospective members are perusing your website, social media, app, online community, etc., Social media is another area requiring governance. These organizations take risks with their content and, in many cases, gain recognition and win awards for innovation in their industry.

Social Media 65

Social Media Software Content Team 65

GrowthZone

NOVEMBER 23, 2020

Email marketing. Email marketing. Also available: Learning management system, social community, workflow automation, advertising, media solutions, and mobile event app. . Email marketing. Social media capabilities Certifications. Campaigns and email marketing.

Membership Management 78

Membership Management Software Directory System 78

Association Adviser

OCTOBER 13, 2016

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Integrate communications through print, online and social opportunities: [link] @AssocAdviser. It’s not too late to participate!

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JUNE 23, 2017

Learn how to structure your RFP so that it is most attractive to hotels, implement the most effective ways to negotiate F&B, and apply critical insight on today’s rapidly changing industry outlook. Learn about digital and content marketing trends and how they apply to associations, and the basics of influencer marketing.

DC 154

DC Content Education Software 154

Association Adviser

AUGUST 11, 2016

According to Laura Taylor , director of online solutions at Naylor Association Solutions, “Associations invest a lot of time and resources into positioning themselves as the content leader in their industry. Mobile readers engage with emails longer than desktop readers do, with 67.1 Increase mobile visits through social media.

Social Media 60

Social Media Newsletter Content Email Marketing 60

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. Discover what’s next in terms of filling the gaps for better data adoption in the industry. Pat on head.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Being Chuck Fazio on Life, Art, and the Meetings Industry Fund (Association Chat). Host: ASAE Marketing Council. Tue 4/18 at 2 p.m. –

Content 150

Content Chicago Marketing DC 150