Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Today’s associations face unchartered challenges.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Event apps. .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 259

Revenue Strategy Price Newsletter 259

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Howard Givner, Event Leadership Institute Founder & CEO. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

APRIL 30, 2021

Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Content Software Process 56

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. – Association Leadership: Assembling Great Governance Teams.

DC 170

DC Washington Tools Certificate 170

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Marketing and Feedback : Features for advertising and conducting organizational elections.

Directory 52

Directory Discount Software Tools 52

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. .

DC 170

DC Las Vegas Washington Review 170

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JULY 21, 2017

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Instructional design. digitalNow 2022 recap.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Certificate 39

Reid All About it

OCTOBER 21, 2022

” The answer to that question is at the heart of leadership challenges, disengagement, and employee retention. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only do we have an array of association clients, but some of our staff have also held leadership roles themselves in associations, like President or VP of Finance. Conclusion.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn. Microlearning. More info/register. to 2:10 p.m.

LMS 212

LMS Revenue Content Certificate 212

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your organization’s marketing and sales strategy. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Marketing Automation: Best Practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

The Membership Blog

MAY 25, 2011

webinar series the question keeps coming up about the value of some of the “older” membership marketing methods vs. the impact of the “newer” ones. The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. It depends on your organization’s leadership.

Recruiting 28

Recruiting Recruitment Email Marketing Discount 28

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Delegate tasks across leadership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Basil Sadiq, marketing associate, VolunteerMatch.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Basil Sadiq, marketing associate, VolunteerMatch.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results.

Revenue 370

Revenue Strategy Content Education 370

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruitment 52

Recruitment Recruiting Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruitment 52

Recruitment Recruiting Discount Social Media 52

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Having designated leadership in charge of spearheading your membership program will allow them to focus on building the program, delegate important tasks to others, and become a central resource for questions about the program.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing.

Content 150

Content Chicago Marketing DC 150

MemberClicks

NOVEMBER 22, 2022

Increased revenue More membership growth Additional membership upgrades More revenue per member Optimized membership strategies Improved membership retention and recruitment Improved historical data. Stay in touch with email marketing automation Collect dues for paid memberships. Long-term benefits.

Software 52

Software Membership Management Price Directory 52

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. A must-read. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

SEPTEMBER 10, 2021

Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps. Host: Institute of Association Leadership. Association Success Circle: A Marketing Framework For Association Membership Success Workshop.

Content 195

Content Strategy Education Tips 195