Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Expand your association’s reach by presenting key insights at events and conferences and sharing results on social media. .

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

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Strategy Content Leadership Email Marketing 195

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. The right software investment reduces your general spend and boosts revenue in areas like member renewals , member recruitment, events, e-commerce, and more. Customizable email marketing.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

JULY 21, 2017

Presenter: Jenny Saucerman, instructional designer. Host: American Marketing Association. Presenter: Paige Leidig, CMO, NetBase. Presenter: Pat Schaumann, CMP, CSEP, DMCP, HMCC. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Kristy Sadler, CMO at EventMobi. Presenters: George Constantine, Partner, Nonprofit Organizations Practice, Venable LLP.

DC 170

DC Washington Tools Certificate 170

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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Directory Organization How To Kansas City 147

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Have no fear.

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DC Washington America eBook 150

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. This presentation will serve as a “registry 101,” providing a general overview and foundation on registries. Presenters: Joy Brown,project manager, American College of Radiology. 1 CAE credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 8, 2016

Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. More info/register. 1 hour CMP.

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DC Certificate Washington Content 150

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Presenters: Ryan Williams, author, The Influencer Economy. Presenter: Elizabeth Glau, CMP, attendee experience manager, International Society for Technology in Education. Presenter: Sarah Beaulieu, senior advisor, GreenLight Fund.

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Chicago Washington DC Social Media 150

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Presenter: Eileen M. Presenter: Rebecca Peterson, Director, NonprofitReady.org. 1 CAE credit. More info/register.

DC 150

DC Washington Tools Education 150

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board. Be personal.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Presenters: Melissa Eggert and Nikki Gonzales from Soundings.

Arlington 39

Arlington Revenue Content Team 39

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Instructional design. digitalNow 2022 recap.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Tue 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.

Marketing 28

Marketing Report Email Marketing Recruiting 28

Reid All About it

MAY 20, 2022

Presenter: Sara Bustard, CAE. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. Your future marketing growth starts with events.

Arlington 41

Arlington Project DC Technology 41

SCD Group

FEBRUARY 18, 2014

This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking. Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our email marketing.

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts. Presenters: Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Presenter: Joy Duling, Membership Growth Expert. Presenters: Karie Mulkowsky, National Programs Manager, Food Allergy Research & Education. Presenters: Cindy M. Presenters: John Leh, CEO and Lead Analyst, Talented Learning.

Chicago 174

Chicago DC Washington Software 174

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing.

Content 150

Content Chicago Marketing DC 150

Reid All About it

SEPTEMBER 9, 2022

Presenter: Donny Neufuss. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Presenters: Rob Eby, CPA, CGMA, Partner, and Greg Plotts, Partner, Nonprofit and Association Industry Services Group, Aronson LLC. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4.

Education 41

Education Project LMS Technology 41

WBT Systems

JULY 25, 2017

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Digital skills.

LMS 218

LMS Mooc Course Education 218

Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues.

Member Research 80

Member Research Strategy Sample New York 80

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools Content 38

Association Adviser

JANUARY 18, 2019

In a world that is increasingly driven by data, analytics and logistics, having all of your member data consolidated to a single database presents a huge advantage. Automate detailed member emails. The last feature we’ll examine is the email marketing component of an association management software platform.

Software 65

Software Association Management System Tools 65

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. A must-read. Tue 4/4 at 12 p.m. –

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